1st Edition
Globalisation and the Middle Classes in India The Social and Cultural Impact of Neoliberal Reforms
1. Globalisation, Structural Adjustment and the Middle Classes in India 2. Victims of Consumerism? Consumption and Household Survival 3. Gender, Empowerment and Liberalisation 4. Discourses of Global Efficiency and the Dynamics of New Workplace Culture 5. Culture of Power: The Hegemony of English in a Globalising India 6. Globalised Media: Television and Its Impact on Middle Class Morals, Culture and Identity 7. Conclusion: Indian Middle Class Lives in the Era of Neoliberal Globalisation
Biography
Ruchira Ganguly-Scrase is Senior Lecturer in Sociology at the University of Wollongong, Australia. She has previously authored Global Issues/ Local Contexts: The Rabi Das of West Bengal (2001) and numerous articles and book chapters on ethnographic method, gender, social change, and development.
Timothy J. Scrase is Associate Professor of Sociology and Deputy Director of the Centre for Asia Pacific Social Transformation Studies (CAPSTRANS) at the University of Wollongong, Australia. The author of numerous publications on globalization, social change and development, and inequality in India, his most recent book is medi@sia (Routledge 2006).
