In an era of accelerating change in the world economy, services are assuming greater importance for the economies of both developed and developing countries. As technological developments allow increasing tradeability of services, huge global firms are offering services across national boundaries. This important book explores the global impact of this economic phenomenon from both empirical and theoretical perspectives.
Yair Aharoni is Director of the College of Management, Tel Aviv, and author of Coalitions and Competition: The Globalization of Professional Business Services (Routledge, 1993).
Lilach Nachum is Senior Research Fellow at ESRC Centre for Business Research, Cambridge University. She is author of The Origins of the International Competitiveness of Firms.