1st Edition
Globalizing Sport How Organizations, Corporations, Media, and Politics are Changing Sport
By George H. Sage
Copyright 2010
272 Pages
by
Routledge
272 Pages
by
Routledge
272 Pages
by
Routledge
Also available as eBook on:
Sport is enjoyed by millions of people across the world, and both watching and playing sport constitutes a major part of modern leisure time. But sport is also a huge worldwide industry. In Globalizing Sport, George Sage invites readers to explore a deeper understanding of the global dynamics of sport - not only competitions but of the big businesses of money, media coverage, athletic apparel and... Read more
Preface Chapter 1
Biography
George H. Sage
“Sage has done it again. His systematic research into ‘sport sociology’ is legion. With this book, he extends his mark by providing one of the few comprehensive treatments of globalization and sport. … Balanced in looking at worldwide coverage of sport played worldwide. Highly recommended.”
—CHOICE
“At long last, George Sage has given us the first comprehensive critical analysis of globalization and sport. From Nike to TV; from the Olympics to the Internet; Sage systematically probes the sources and consequences of global linkages and processes for athletes, fans, sport organizations and nation states. This is a must read for fans, critics, and scholars of sport.”
—Michael A. Messner, University of Southern California
“This book provides a much needed introduction to sport and globalization. Sage clearly articulates the economic, political, and cultural processes that shape global sport and, through his careful documentation, is able to illustrate the complexities and tensions of globalization processes.”
—Becky Beal, California State University-Eastbay
