'...this is the first business book to come through my desk which merits a mention of good content. ... I liked the content in the fact that it gave me an overview from a business perspective. The book brings smart information for the uninformed manager
Keri Hayes is a writer and editor based in the San Francisco Bay Area, focusing on the business and technology market. She's written for Web Techniques, Computer Currents, and M-Business magazines, as well as various newspapers and Web sites. Keri was part of the launch team at M-Business magazine, where she spent almost two years covering the emerging mobile and wireless market. Susan Kuchinskas was a founding editor of M-Business magazine, helping to make it one of the most authoritative sources for information on the business of wireless. She has been a senior writer for Adweek and Business 2.0, and her work has appeared in numerous publications including Industry Standard, Los Angeles Times, Salon, San Jose Mercury News, and Wired.