Over the past decade, European football has seen tremendous changes impacting upon its international framework as well as local traditions and national institutions. Processes of Europeanization in the fields of economy and politics provided the background for transformations of the production and consumption of football on a transnational scale. In the course of such rearrangements, football tournaments like the UEFA Championship or the European Champions League turned into mega-events and media spectacles attracting ever-growing audiences. The experience of participating in these events offers some of the very few occasions for the display and embodiment of identities within a European context.
This volume takes the 2008 EUROs hosted by Austria and Switzerland as a case study to analyze the political and cultural significance of the tournament from a multidisciplinary angle. What are the special features and spatial arrangements of a UEFAesque Europe, in comparison to alternative possibilities of a Europe? Situating the sport tournament between interpretations of collective European ritual and European spectacle, the key research question will ask what kind of Europe was represented in the cultural, political and economic manifestations of the 2008 EUROs.
This book was published as a special issue of Soccer and Society.
1. Introduction: governance, citizenship and the new European Football Championships: the European spectacle 2. Towards a Europeanization of football? Historical phases in the evolution of the UEFA European Football Championship 3. From the stadium to the fan zone: host cities in a state of emergency 4. Governing by fun: EURO 2008 and the appealing power of fan zones 5. Football negotiating the placement of Switzerland within Europe 6. The Europeanization of Austrian football: history, adaptation and transnational dynamics 7. Left off the stage: mapping inclusion and exclusion in EURO 2008 8. Europe divided, or Europe united? German and British press coverage of the 2008 European Championship 9. (En-)gendering the European football family: the changing discourse on women and gender at EURO 2008 10. Discourses on forced prostitution, trafficking in women, and football: a comparison of anti-trafficking campaigns during the World Cup 2006 and the European Championship 2008 11. EUROSCHOOLS 2008: the difficult relationship of culture, nation and anti-racism in UEFA’s campaign work 12. The EURO 2008 bonanza: mega-events, economic pretensions and the sports–media business alliance 13. Material and representational legacies of sports mega-events: the case of the UEFA EURO™ football championships from 1996 to 2008 14. The European stage for next-generation stars and fans: the Under-17 Championship 2009 in Germany 15. After the crunch: a new era for the beautiful game in Europe?
The social, cultural (including media) and political study of sport is an expanding area of scholarship and related research. While this area has been well served by the Sport in the Global Society series, the surge in quality scholarship over the last few years has necessitated the creation of Sport in the Global Society: Contemporary Perspectives. The series will publish the work of leading scholars in fields as diverse as sociology, cultural studies, media studies, gender studies, cultural geography and history, political science and political economy. If the social and cultural study of sport is to receive the scholarly attention and readership it warrants, a cross-disciplinary series dedicated to taking sport beyond the narrow confines of physical education and sport science academic domains is necessary. Sport in the Global Society: Contemporary Perspectives will answer this need.