496 Pages
by
Routledge
496 Pages
by
Routledge
Also available as eBook on:
A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine... Read more
List of Figures, List of Tables, About the Editor, About the Contributors, Introduction, PART I THE FUNDAMENTALS OF INTERNAL COMMUNICATION, PART II CLASSIC MODELS FOR COMMUNICATION, PART III SKILLS AND MEDIA, PART IV LEADERSHIP AND CHANGE COMMUNICATION, PART V ADVANCED COMMUNICATION SKILLS, PART VI SOCIAL MEDIA INSIDE THE ENTERPRISE, Index
Biography
One of the leading practitioners in internal communication, Marc Wright is former Chairman of the International Visual Communication Association and a Board Director of the International Association of Business Communicators. Previously he was Chairman and Creative Director of MCA Live and Crown Business Communication. Marc wrote and directed the BBC series Twenty Steps to Better Management and is publisher of simply-communicate.com.
Prize: IVCA Clarion Award Winner 2010 in Printed Material Category, in recognition of the work carried out for Public Sector Communication.
