Graphic Design: Learn It, Do It, 1st Edition (Hardback) book cover

Graphic Design

Learn It, Do It, 1st Edition

By Katherine A. Hughes

CRC Press

406 pages | 229 Color Illus. | 71 B/W Illus.

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Description

Graphic Design: Learn It, Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences, those interested in the what, why and how of graphic design. The "what" is effective graphic design, a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory, typography and page layout. Focus on the "why" of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties. The "how" of design addresses the stages of production and use of Adobe Photoshop CC, Illustrator CC and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses, step-by-step exercises are provided to foster familiarity with each application’s workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio.

Key Features:

  • Content based on over a decade’s worth of experience teaching graphic design
  • Contemporary examples and online references
  • Guided exercises for working in the Adobe Creative Cloud applications, Photoshop CC, Illustrator CC and InDesign CC
  • Accompanying exercise files and supporting materials available for download from the book’s companion website
  • Discussion questions and activities included at the end of chapters to expand the presented topics

Table of Contents

Chapter 1: Breaking Down Design

Chapter 2: The Elements and Principles of Design

Chapter 3: Color in Design

Chapter 4: Defining the Project

Chapter 5: File Properties

Chapter 6: Getting Started in Photoshop

Chapter 7: Photoshop Continued

Chapter 8: Digital Photography in Design

Chapter 9: Photo Editing in Photoshop

Chapter 10: Typography in Design

Chapter 11: Getting Started with Illustrator

Chapter 12: Illustrator Continued

Chapter 13: Page Layout

Chapter 14: Getting Started with InDesign

Chapter 15: InDesign Continued

Chapter 16: Bringing It All Together

About the Author

Katherine A. Hughes, PhD, is an educator, a traveler and a photographer. Katherine began her career as a multimedia producer and project manager for a series of dot com companies. After earning her doctoral degree in mass communications from the S.I. Newhouse School of Public Communications at Syracuse University, she returned to the university classroom teaching communication courses in graphic design, digital photography and online content development. When not in the classroom, Katherine is likely on the road exploring the national parks or planning her next study abroad program.

Subject Categories

BISAC Subject Codes/Headings:
COM000000
COMPUTERS / General
COM012040
COMPUTERS / Programming / Games
COM060130
COMPUTERS / Web / Site Design