1st Edition

Graphic Design Learn It, Do It

By Katherine A. Hughes Copyright 2019
    422 Pages 229 Color & 71 B/W Illustrations
    by CRC Press

    422 Pages 229 Color & 71 B/W Illustrations
    by CRC Press

    422 Pages 229 Color & 71 B/W Illustrations
    by CRC Press

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    Graphic Design: Learn It, Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences, those interested in the what, why and how of graphic design. The "what" is effective graphic design, a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory, typography and page layout. Focus on the "why" of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties. The "how" of design addresses the stages of production and use of Adobe Photoshop CC, Illustrator CC and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses, step-by-step exercises are provided to foster familiarity with each application’s workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio.

    Key Features:

    • Content based on over a decade’s worth of experience teaching graphic design
    • Contemporary examples and online references
    • Guided exercises for working in the Adobe Creative Cloud applications, Photoshop CC, Illustrator CC and InDesign CC
    • Accompanying exercise files and supporting materials available for download from the book’s companion website
    • Discussion questions and activities included at the end of chapters to expand the presented topics

    Chapter 1: Breaking Down Design
    Chapter 2: The Elements and Principles of Design
    Chapter 3: Color in Design
    Chapter 4: Defining the Project
    Chapter 5: File Properties
    Chapter 6: Getting Started in Photoshop
    Chapter 7: Photoshop Continued
    Chapter 8: Digital Photography in Design
    Chapter 9: Photo Editing in Photoshop
    Chapter 10: Typography in Design
    Chapter 11: Getting Started with Illustrator
    Chapter 12: Illustrator Continued
    Chapter 13: Page Layout
    Chapter 14: Getting Started with InDesign
    Chapter 15: InDesign Continued
    Chapter 16: Bringing It All Together


    Katherine A. Hughes, PhD, is an educator, a traveler and a photographer. Katherine is associate professor of communications at Elizabethtown College. She earned her doctoral degree in mass communications, as well as her master's degree in television/radio/film from the S.I. Newhouse School of Public Communications at Syracuse University. She earned her bachelor's degree in mass communications from James Madison University. When not in the classroom, Katherine is likely on the road exploring the national parks or planning her next study abroad program.