Grass Roots Leaders : The BrainSmart Revolution in Business book cover
1st Edition

Grass Roots Leaders
The BrainSmart Revolution in Business

ISBN 9780566088025
Published August 28, 2007 by Routledge
258 Pages

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USD $44.95

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Book Description

Grass Roots Leaders galvanizes the emotional enthusiasm of the workforce and taps the wealth of their brain power to create an engine of innovation that ripples through the organization from the bottom up and powers it forward. Tony Buzan, Tony Dottino and Richard Israel pick up a theme they first introduced nearly a decade ago in The Brain Smart Leader and document a way of fundamentally changing the perspective and behaviour of leaders and employees in your organization. Their approach shows how to: * use the brain's capacity for solving problems and implementing innovative plans to make the organization's vision a reality; * adopt a three-speed technique - first gear to slow down and allow new learning or support for difficult transition periods. Second gear shifts up to a productive work outcome, and then third gear revs up to champion innovation and change; * apply a series of proven models for dealing with information overload, making the best use of scarce resources, such as time, and keeping sight of successful outcomes as they are developed. The book accurately captures the current state of thinking in organizations, as well as the latest research on how our brains work, to deliver a radical blueprint for how organizations need to change to survive and what this means to their managers and to their employees. If you are a leader who longs to use the grass roots intellectual capital in your organization but, given the quantity of meetings, e-mail, crises and reorganizations, you simply haven't had the time, this book is for you. And if you are an employee who is sick and tired of daily stress, bad planning and poorly thought-through changes and implementations, customer complaints but no improvements, this book is for you, too. A Brain Smart Revolution in Business starts with one person. You.



Tony Buzan - the originator of Mind Mapping® - is the world's foremost writer, broadcaster and lecturer on mental effectiveness. His numerous books have achieved massive success in more than 50 countries and in 20 languages; Use Your Head alone has sold over one million copies. He is much in demand as an adviser to corporate and government leaders worldwide. Tony Dottino, in the course of a distinguished career with IBM received numerous prestigious awards including the Chairman's Award for Management Excellence and the President's Award for Innovation and Teaching Excellence. He is now President of the New Rochelle-based Dottino Consulting Group, and was one of the early pioneers that created Six Sigma and that Malcolm Baldridge Program that has shaped the fabric of executive leadership over the last 20 years. He has taken the essence of these and created a new program that utilizes the prowess of the workforce to generate amazing results. Richard Israel has integrated leading-edge brain research with his sales and marketing experience to create a sales model that consistently achieves outstanding results. Richard’s books include Brain Sell, Sales Genius, BrainSmart Leader, SuperSellf, The Vision, How to Think Creatively, and Your Mind at Work. His work has been acclaimed by international media, including Business Week, Success Magazine, South China Morning Post, The Miami Herald and The New York Sunday Times. He is a popular speaker at business and training conferences around the world and appears frequently on television and radio shows.


'Businesses are proclaiming the need for employees to "work smarter", this book provides a practical roadmap in how to do that.' Larry Hupman IT Consultant, Plexent 'Grass Roots Leader delivers the essence of a comprehensive quality program without the unnecessary overhead. It gets the people most impacted by change involved early and committed to achieving measurable results.' Ron Glickman - Senior Vice President, Global Quality Processes and Integration, UTi 'Do not confuse activity for results! This book spells out the difference between wasteful busy work and brain smart thinking that gets you to bottom line results.' Dick Tibbits, VP of People Florida Hospital and author of Forgive To Live 'My vision for Celebration Health is that every employee will bring passion, energy and the benefit of their personal experience to work with them every day. In this way we will truly make a difference for our patients. Grass Roots Leaders provides the knowledge, skills and tools to make this a reality.' Monica Reed MD, CEO, Florida Hospital Celebration Hospital and author of the CREATION Health Breakthrough. 'The concepts and practices in this book are transformative. They can turn your workforce into a powerhouse of innovation, excitement and achievement that delivers tangible results over and over again.' Marshall Tarley, Director of Leadership Development, ASCAP 'The people closest to the work are in the best position to identify and implement improvement. This book provides the specifics on how to make this happen at any organization.' Al Homyk, Director, Quality Assurance and Operations Services, Con Edison Company of New York 'This book provides pragmatic skills and tools to every level of the organization so everyone can think and act to prevent problems. ...(that is crucial in providing excellent patient care which is vital to our mission of being a global pacesetter).' Brian Paradis, COO, Florida Hospital 'A must read for every leader. It addresses the most prevalent management challenges in a unique way, providing practical strategies and tools to engage employees. Grass Roots Leaders creates an environment that sustains creativity, passion for the work, and leadership at all levels of the organization.' Anne Kelly, CEO/Director, Federal Consulting Group 'There is much of this book to absorb and many managers may feel that the game is not worth the candle, that they have been down this road before and who are they to change this world? But this is precisely the clichéd thinking that the authors have set out to combat. They will have succeeded when 'grass roots leadership' is introduced into irganizations and gains its just rewards.' Don Mason Edge Magazine 'They stress the importance of learning from those being led and of empowering people to take decisions. They rightly note "the surest way to flourish and prosper is to make the most of their grass roots' knowledge, experience and creativity' David Irwin FIBC Business Adviser 'I have been waiting 30 years for this book and it arrived at the very time I am designing an Executive MBA Course in Leadership for the University of Maryland University College. I will be using Grass Roots Leaders as a foundational reading because it is the only book I have encountered that treats leadership as a brain function, understands that we all must step up to the leadership challenge and presents a set of things we can learn and do that will make everything we do as leaders better. About time Tony.' Stephen Lundin, Big Tuna Ph.D. wrote the multimillion best selling series of FISH! Books. His most recent book is titled, Top Performer.