Green Computing: Tools and Techniques for Saving Energy, Money, and Resources, 1st Edition (Paperback) book cover

Green Computing

Tools and Techniques for Saving Energy, Money, and Resources, 1st Edition

By Bud E. Smith

Auerbach Publications

262 pages | 61 B/W Illus.

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Explaining how going green can pay for itself, Green Computing: Tools and Techniques for Saving Energy, Money, and Resources ties the green agenda in IT to the broader corporate agenda in risk management, brand management, and reputation management. Written by a leading author in the IT field, this authoritative reference provides easy access to quotable budget justifications that readers can use to place IT stakeholders on the same page for this new agenda that can save valuable resources and the planet.

Bringing together everything IT professionals need to know about green computing, the book embodies a new philosophy on how to deploy IT devices, software, and services in a way that makes people more effective with fewer resources. It presents helpful tips on how to maximize energy savings as well as how to present information gradually to allow peers and stakeholders to absorb it.

The book’s comprehensive coverage includes various types of hardware and software, including the changes currently happening, underlying trends, products currently on the market, and what to expect—or, in some cases, what organizations should ask for—from suppliers in the future.

On the hardware side, the book considers tablet computers—examining the iPad® and Android®-based tablets. On the software side, it examines the general trend toward cloud computing. It provides important examples of this rapidly emerging trend as well as guidance on how to use the cloud to make software available and to store large amounts of data.

Demonstrating the savings and increased business resiliency that can result from green computing, this bookoffers C-suite executives, senior IT management, project managers, suppliers, and market analysts with the tools required to understand why you need to act, how to act, what to buy, when to do it, and who should act.

Table of Contents

Green Computing and Your Reputation

Key Concepts

Reputation as Motivation

Avoiding Greenwash

Social License to Operate

Green Computing and Your Career

Green Computing and Your Department

Green Recruiting and Retention

Getting the Word Out Inside the Company

Getting the Word Out Outside the Company


Green Computing and Saving Money

Key Concepts

Why Saving Money Is Green

Getting Focused on Money-Saving Efforts

Implementing Energy Efficiency

Changing How Current Devices Are Used

Moving to Cloud Services

Digitizing Non-IT Functions

Greening Your Energy-Saving Moves

Some Big Thinking About Money-Saving Efforts


Green Computing and the Environment

Key Concepts

Environmental Drivers for Green Computing

What Drives the Green Agenda?

Key Roots of Environmentalism

Environmentalism and IT

The New Imperative of Climate Change

A Brief History of the Climate

Al Gore and Climate Change

The 2°C Warming "Limit"

Climate Change and IT

What’s Next with Climate Change?

What It Means to "Go Green"

Why IT Is a Climate Change Solution

Career Development and "Going Green"


A New Vision of Computing

Key Concepts

Cloud Computing Emerges

The End of the PC Era

Some New-Model IT Challenges

A Few Examples from a Multinational

How a Company Adopted the iPhone

A Mental Model for IT Simplicity

Why Green Computing Fits the New Model

Is Cloud Computing the Whole Answer?

Disadvantages of Cloud Computing

Managing Disadvantages of Cloud Computing

What to Do Besides Cloud Computing

Efficiency and Cloud Computing

Greenability and Cloud Computing

Responsibility, Usability, and Cloud Computing

The Philosophical Implications of Green Computing

The Zen of Green Computing


Building a Green Device Portfolio

Key Concepts


Why Green Works for Device Purchases

Pushing Computing Down the Device Pyramid

Another Dimension of Device Pyramid Greenness

Green Computing and Embodied Energy

Green Computing and Running Costs

Planned Obsolescence Isn’t Green

Green Computing and Device Disposal

The Greenpeace Guide to Greener Electronics

Support Employees’ Device Choices

Publicizing Your Process


Finding Green Devices

Key Concepts

What Makes a Device Green?

What Makes a Supplier Green?

Case Study: HP vs. Dell

Giving Suppliers and Vendors Feedback

Publicizing Your Selection Process and the Winner

A Sample Statement of Green Buying Principles

Desktop Computers


Sustainability and Failure to Supply

The Case of Windows 8


"Less Computer" and "Computer-less" Solutions


Green Servers and Data Centers

Key Concepts

Choosing and Creating Green Data Centers

Green Data Centers as a Model

The Last Shall Be First

What Makes a Data Center Green?

Building and Power Supply Considerations

Servers, Storage, and Networking

Data Center Suppliers


Saving Energy

Key Concepts

Saving Energy Serves Many Masters

Cost Savings through Energy Savings

Risk Reduction through Energy Savings

Carbon Footprint Reduction through Energy Savings

Improving Your Reputation and Brand

Why Energy Prices Will Stay High

Embodied Energy

Analyzing Your Energy Usage

A Recipe for Energy Savings

Understanding the Unique Energy Needs of IT

Focusing on Solar Power

Saving Energy and the Supply Chain

Energy-Saving Pilot Projects

Selling Energy Savings


Reducing Greenhouse Gas Emissions

Key Concepts

Why Greenhouse Gas Emissions Are Important

Sources and Sinks of Greenhouse Gases and Warming

Is There Still Doubt About Climate Change?

Why Are There Still Doubters and Deniers?

What If I Work for Doubters and Deniers?

So What’s Next with Climate Change?

Reducing Emissions I: Embodied Energy

Reducing Emissions II: Daily Energy Use

Reducing Emissions III: Taking Steps to Use Different Sources

Reducing Emissions IV: Supply Chain Success


Reducing Resource Use

Key Concepts

Why Resource Use Is Important

A Resource Use Checklist

Planned Obsolescence and Resource Use

The Story of Apple and EPEAT

Case Study: Computer Hardware and RSI


Green Computing by Industry Segment

Key Concepts

Evaluating Greenness

The Newsweek Green 500 Approach

Looking at Industry Segments

Analyzing Your Own Initiatives, Company, and Sector


The Future: Deep Green Computing

Key Concepts

Green Computing and the Future

Megatrends for Green Computing

An Increasing Need for Sustainability

The Continually Decreasing Cost of Core Computing Capabilities

The Ability of Computing to Do More and More

Telepresence Instead of Travel

Telecommuting Instead of Commuting

Toward Deep Green Computing

Platforms for Deep Green Computing

Selling Deep Green Computing




About the Author

Floyd (Bud) E. Smith is one of the most accomplished authors of computing books around—and a green writer and activist as well. Bud has written about technical topics, such as microprocessor programming and video cards; online subjects, including Internet marketing and Web usability; and social media, from Google Plus to Facebook for business. His writing career parallels his work for some of the biggest names in technology. Bud has worked for search engine pioneer AltaVista, Web browser pioneer Netscape, and computing and electronics pioneer Apple, among other technology leaders.

Recently, Bud has focused on environmental concerns. He has become active in the international Transition Towns movement and is a member of the Initiating Committee for Transition San Francisco.

Bud wrote his first book about climate change, Runaway(published by Business and Technical Communication Services [BATCS], in 2008) and has written a book on green roofs. Green Computinggives Bud the opportunity to bring together his two strongest interests: technology and the environment.

Bud’s next book will describe the impact of climate change on the San Francisco Bay Area.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Production & Operations Management
COMPUTERS / Information Technology