1st Edition
Green Consumerism: Perspectives, Sustainability, and Behavior
Green Marketing: The Next Marketing Revolution
Anitha Acharya and Manish Gupta
Green Pricing the Journey Up Until Now and the Road Ahead
Anjali Karol and C. Mashood
A Green Consumerism Study of Academic Publications in Scientific Journals Indexed in the Web of Science and Scopus
J. Álvarez-García, C. P. Maldonado-Erazo, and M. C. Del Río-Rama
Green Consumer Behavior
Kulvinder Kaur Batth
Green Practices for Green(er) Living: The Road Ahead
George Varghese and Lakshmi Viswanathan
Determinants of Consumer Purchase Intention for Solar Products
Om Jee Gupta and Anurag Singh
Environmentally Conscious Consumer Behavior and Green Marketing: An Analytical Study of the Indian Market
Pradeep Kautish
Empirically Examining Green Brand Associations to Gain Green Competitive Advantage through Green Purchasing Intentions
Nitika Sharma and Madan Lal
Sustainable Green Marketing: A Trend of Consumerism
Harsh Tullani and Richa Dahiya
Analyzing Long-Term Benefits in the Face of Higher Upfront Cost for Green Affordable Housing: A Study of Ghaziabad, UP (India)
Siddharth Jain, Prateek Gupta, and Deepa
Innovation in Green Practices: A Tool for Environment Sustainability and Competitive Advantage
Nomita Sharma
Communicating Sustainability and Green Marketing: An Emotional Appeal
Moturu Venkata Rajasekhar, Krishnaveer Abhishek Challa, Dharmavaram Vijaylakshmi, and Nittala Rajyalakshmi
Eco-Awareness: Imbibing Environmental Values in Consumers
Anjali Karol and C. Mashood
Environmental Marketing and Education
Kunal and S. N. Sahdeo
Going Green: Toward Organic Farming and Plastic-Free Eco-Friendly Lifestyle
Sumit Roy
Effective Utilization of Renewable Biomaterials for the Production of Bio-Ethanol as Green Biofuel: A Concept on the Development of Sustainable Green Technology
Pinaki Dey, Sandeep Kaur Saggi, and Geetika Gupta
Biography
Ruchika Singh Malyan, PhD, MBA, is a faculty member of Business Administration at Meera Bai Institute of Technology, operational under the Department of Training and Technical Education, Government of NCT of Delhi, for the past six years. Prior to her current position, she gained experience working as an advertising and marketing communications professional in the industry. As an academician, she has attended various national and international seminars and conferences, published research papers with prestigious national and international publishers, and presented research papers at various international conferences.
Punita Duhan, MBA, is a faculty member in Business Administration at the Meera Bai Institute of Technology, operating under the Department of Training and Technical Education, Government of NCT of Delhi, India. She has published more than 12 research papers with prestigious national and international publishers and has also published an edited book, Managing Public Relations and Brand Image through Social Media. Another book, Radical Reorganization of Existing Work Structures Through Digitalization, is in press. She is also on editorial boards of several prestigious peer-reviewed journals.
“This book is a strenuous effort by the editors to understand the area of green consumer behavior in a versatile manner. This book enables readers to comprehend the concept of green consumer behavior, which has led to various green marketing initiatives being taken by companies. This book puts together the work of researchers and consultants working in this field from across the world. . . . It will prove to be an excellent reference resource and a handbook for detailed and up-to-date knowledge about green consumer behavior. [The] editors deserve to be congratulated for this sincere academic endeavor to cover various facets of green marketing in a comprehensive manner.”
— Prof. B. K. Punia, Vice Chancellor, Maharishi Dayanand University, Rohtak, India
