1st Edition

Green Jujitsu The Smart Way to Embed Sustainability into Your Organization

By Gareth Kane Copyright 2012
66 Pages
by Routledge

66 Pages
by Routledge

Business has recently woken up to the need to address environmental sustainability in a meaningful way. No longer is it sufficient to have an environmental policy or environmental management system – substantial changes to business practice are required. Culture change is widely regarded as the most vital and the most difficult element of this paradigm shift. The standard methods of "switch it... Read more
Introduction: What is the biggest barrier to corporate sustainability?1. Why sustainability programmes fail2. The Green Jujitsu approach3 Providing information4. Engaging emotionally5. Nudging people onto the right path6. Human resources issuesConclusionsAnnex: Group exercisesReferences

Biography

Kane, Gareth