Economic activity imposes increasing costs on the global environment. The lack of progress being made in environmental management is often not as much a question of economics, technology or even of interest, as it is of perception, assumptions and how one approaches problems. Green Logic seeks to highlight the key questions regarding entrepreneurship and sustainability in terms of motivation, government intervention and ethics. Written by the highly regarded author of Managing World Economic Change, this important and accessible new book aims to examine how "Green Logic" works, how it differs from other logics and how green thinking can be targeted in order to create environmentally responsible businesses in an era of rapid change. Key questions addressed in depth include:What are the minimal ethical principles to guide environmental living and working?
What motives and obstacles characterise ecopreneurship?
What principles of creativity and entrepreneurship can be used as tools? In short, what does it really take to motivate entrepreneurs to design and start up green businesses? Green Logic is suitable for both business and academic audiences and significantly pushes forward the debate on environmental responsibility.
This important and accessible book aims to examine how "Green Logic" works, how it differs from other logics and how green thinking can be targeted in order to create environmentally responsible businesses in an era of rapid change. |
| Besides the clarity of writing and the broad scope, the work presents accurate information, which may strongly motivate young business people to become Ecopreneurs. One of the merits of the book is the author's positive way of thinking, peaceful way of struggling against limitations, against different ideologies, against our own lack of perspective and responsibility. - 'Teaching Business Ethics'
Introduction: Globalization and ecopreneurship
1. Entrepreneurship, creativity and ecodesign
2. Eco-theories and government regulation
3. The limits of EMAS co-authored with Alexander Keck
4. Ethics: Tractatus logico-ecologicus
5. What is to be done? Bibliography