Green Policies and Practices

1 Elements of customers’ trust in bank: a case study from Mumbai
Irvin Kaur and Nishikant Jha
2 Green bank: international practices and implications for Vietnam
Hoan Xuan Pham, Hoa Thi Nguyen and Tri Trong Chu
3 Leveraging artificial intelligence to transform strategic performance measurement.
a case for Ugandan NGOs
Edith Tendo Okello
4 Managing global digital nomad software teams: leadership and management
Rupayan Choudhury and Anuj Kumar
5 Market orientation of Indian micro-entrepreneurs
Monalisha Dutta and Ayekpam Ibemcha Chanu
6 Microsoft goes carbon neutral - case study for Vietnamese tech giants
Quang Minh Le
7 Overview of current stampede management practices in India; role of AI in stampede
prevention
Patil, Yojana
8 Research on developing green tourism in Nha Trang using the two-wheel tourism model
Le Thi Kieu Anh and Duong Thanh Phuong
9 Predictive analysis of stock prices based on social media data
Alaeddine Boubaker
10 Emerging trends in sustainable business models and practices: a bibliometric analysis
Udhaya Rekha, R., T. Shirmila and G. David Abishek
11 AI driven digital marketing transforming digital landscape
Sonal Kapoor and Shruti Agrawal
12 Navigating regulatory challenges in e-government: a bibliometric study
Marina Crasta, T. Shirmila and Dulsin Crasta
13 Attention based AI-powered environment sentiment prediction: enhancing safety and
personalization in public spaces
Sarin Kumar Thayyilsubramanian, Lakshmi Ethirajan and Manoj Nath
14 Analyzing spillover effects of international monetary policies on the green bond market
Nguyen Thi Vu Ha and Dang Hong Duong
15 AI and ML enabled smart city initiatives for sustainable development – a mixed method
approach 136
Rajani H. pillai Deeksha, S., Vernachris Rhoda Bonjour and Roopa Adarsh
16 Analyzing the role of Netflix in digital transformation: a comprehensive research study
Shreshtha Sharma
17 Understanding the impact of perceived liquidity crisis on customers’ trust in banks and
bank runs
Nishikant Jha and Irvin Kaur
18 IPOS underpricing and long-term performance: evidence from the Bulgarian Stock
Exchange 168
Vasia Manolova and Marcellin Yovogan
19 Transforming the shopper’s journey: the impact of augmented reality on consumer
decisions and brand loyalty - a bibliometric analysis
Swetha, P. and T. Shirmila
20 Sustainable digital transformation in higher education: redefining the role of Edtech
platforms
Gandhali Sewak
21 From classroom to boardroom: industry 4.0 as a catalyst for sustainable business practices
Abeer Tadmori
22 Exploring the environmental impact of global value chain participation: a case study of
ASEAN countries
Nguyen Thi Phuong Linh, Nguyen Ha Linh, Do Minh Anh and Tran Chau Anh
23 Factors influencing the decision to apply green supply chain in Vietnam’s fast moving
consumer goods industry
Lan Anh Nguyen and Quynh Anh Pham
24 The sustainability spectrum: AI meets global trade
Alaeddine Boubaker and Alok Satsangi
25 Leveraging large language models in cybersecurity - a flip perspective
Vidhya Ashok, Mamatha Balachandra, Sophia Rahaman, Nisha P. Shetty and
Madhumita Abhijeet Takalkar

Biography

Assoc. Prof. Dr. Nguyen Anh Thu is the Vice Rector of University of Economics and Business, Vietnam National University - Hanoi. She leads the research and partnership development activities of the University. She received her Ph.D. in Economics in 2009 at Yokohama National University, Japan, specializing in International Development and had experiences in working for Ministry of Industry and Trade of Vietnam as the trade policy maker and other multinational companies before becoming a lecturer.

Dr. Anuj Kumar is Head of Research at Rushford Business School, Switzerland. He is a Post-Doctoral Fellow in Malaysia, Honorary Research Fellow at INTI International University, Malaysia, Honorary Professor at the European Global Institute of Innovation & Technology, Malta, and Visiting Faculty at VNU University of Economics and Business, Vietnam. In addition, he serves as Editorial Head at Confab 360 Degree, India’s first IAF-ISO certified company connecting global researchers through academic events and platforms.

Assoc. Prof. Dr. Vu Thanh Huong is the Associate Dean of Faculty of International Business and Economics, University of Economics and Business, Vietnam National University - Hanoi VNU-UEB. She is a highly experienced lecturer and researcher with a master’s degree in Natural Resource Economics and a doctor degree in International Economics. She has led and participated in many national and international projects related to international economics and published numerous articles, books and book chapters on international economics, trade, investment, global value chain and environment.