1st Edition
Greener Marketing A Responsible Approach to Business
Edited By Martin Charter
Copyright 1992
404 Pages
by
Routledge
403 Pages
by
Routledge
Also available as eBook on:
An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities.... Read more
An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.
Biography
Charter, Martin
