Growing Your Business helps owner/managers develop growth strategies for their businesses by providing frameworks, ideas, inspiration and hands-on assignments. Its contents are a distillation of the authors’ knowledge and experience, which has successfully helped hundreds of owner/managers to grow and develop their businesses and themselves over the last twenty years.
Filled with case studies and examples of businesses involved with the world-renowned Business Growth and Development Programme (BGP) at the Cranfield School of Management, this book covers all industry sectors and includes high profile names such as Karan Bilimoria of Cobra Beer, Angus Thirlwell of Hotel Chocolat and Lara Morgan of Pacific Direct.
As well as being an ideal text for courses and modules in small business development and business growth at undergraduate and MBA levels, this book also stands on its own as an invaluable 'workbook' that enables any owner manager to develop their own growth strategy and take their business to the next level.
"The Business Growth and Development Programme was a turning point for my business and my career. This book, like the programme, is priceless—a true must-read for every ambitious entrepreneur!"
--Lord Bilimoria CBE DL, founder and Chairman of Cobra Beer
"BGP was a massive help to me in growing my business. This new book is a fantastically valuable reminder of much of the key content of the programme and the assignments provide a great way to review my strategy for the next stage of growth. I have no hesitation in recommending both the BGP programme and this book to any ambitious owner manager."
--Lara Morgan, CEO and top banana, Pacific Direct
"Growing Your Business is a route map for entrepreneurs seeking dramatic, profitable growth. The programme on which it is based increased the value of Go Ape! by £30 million in 5 minutes. It is well worth a read!"
--Tristram Mayhew, Chief Gorilla, Go Ape!