1st Edition
Guanxi Relationship Marketing in a Chinese Context
244 Pages
by
Routledge
244 Pages
by
Routledge
248 Pages
by
Routledge
Also available as eBook on:
Develop a network of successful business relationships in China! This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship... Read more
Contents
- Foreword
- Preface
- Acknowledgments
- Chapter 1. Introduction
- Research Background
- Research Objectives
- Conceptual Framework and Research Boundary
- Justifications for This Research
- Methodology
- Definitions of Special Terms
- Limitations of the Research
- Study Outline
- Summary and Conclusion
- Chapter 2. Literature Review: Western Views
- Introduction
- Western Views
- Summary and Conclusion
- Chapter 3. Literature Review: Chinese Views
- Introduction
- Chinese Views
- Relationship Rules
- Comparison of Western and Chinese Views
- Contrast Between Western and Chinese Views
- Holistic Conceptualization of Relationship and Research Questions
- Summary and Conclusion
- Chapter 4. Guanxi Context and Constructs
- Introduction
- Analysis of the Environmental Context in the PRC
- Guanxi Model
- Constructs
- Interaction of Guanxi Constructs
- Summary and Conclusion
- Chapter 5. Theoretical and Practical Aspects
- Introduction
- Implications for Theoretical Framework Development
- Positive Functions of Guanxi
- Guanxi Perspectives
- Managerial Implications
- Conclusion
- Chapter 6. A Comprehensive Model
- Guanxi Model
- Case Study: Pattern Development According to Proposed Guanxi Model
- Research Summary and Conclusion
- Appendix A: Literature Review
- Introduction
- Gaps in existing Literature
- How the Research Gaps are Linked with the Rest of This Study
- Summary of Research Questions
- Appendix B: Research Design and Methodology
- Major Research Approach
- Methodology
- Survey Design
- Appendix C: Analysis of Data and Results
- Data Analysis
- In-Depth Interviews
- Case Study
- Bibliography
- Index
- Reference Notes Included
Biography
Kaynak, Erdener; Wong, Y.H.; Leung, Thomas
