1st Edition
Guide To Software Export: A Handbook For International Software Sales
By Roger A Philips
Copyright 1998
240 Pages
by
Routledge
246 Pages
by
Routledge
Also available as eBook on:
An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export provides a step-by-step approach to initiating or expanding international software sales. It teaches you how to examine critically your candidate product for exportability; how to find distributors, agents, and resellers abroad; how to identify the... Read more
Contents
Your International Potential
- Global Marketing Approaches
- Selecting Target Country Markets
- Market Entry Strategy
- Electronic Export and Marketing on the Internet
- Managing the Channel
- Appendix 1: Characteristics of the International Company
- Appendix 2: Case Study
- Appendix 3: Sample Distribution Agreement
- Appendix 4: International Travel Tips
- Appendix 5: Internet Resource Guide
- Appendix 6: Checklist When Writing for an International Audience
- Bibliography
- Index
Biography
Philips, Roger A.
