160 Pages
by
Routledge
146 Pages
by
Routledge
Also available as eBook on:
At your fingertips is this valuable source of ideas, concepts, and step-by-step activities. Now you can effectively promote the HR training function within your organization. This unique guide shows you how to: * assess and tune up your department's image * promote HRD's added value to the business * appeal to diverse company groups * keep awareness high by staying visible * enhance... Read more
Shifting the focus; What marketing training means; How to analyze your market; Building relationships: customers are people too; Getting the packaging right; Your image: divining, defining, and refining; Maintaining your focus: the long term; The importance of administration; Seamless customer service; Expanding your horizons; Appendices - A customer-focus checklist; The training image survey; Trainer styles; Developing your network.
Biography
Jessica Levant
"This informative and challenging book demonstrates how HRD can become a more potent contributor to business success. . . . 'HRD Survival Skills' details the essential skills for the next generation of developers. The evolution of the role continues - don't become a HRD dinosaur...read it!"
Vince Whittle, Head of HRD and Training, VISA International.
'...a highly practical and readable guide for anyone in HRD who must position or market themselves, but hates to do it. This book makes the process accessible while helping the reader see the value in marketing. If everyone in HRD followed the three caveats in Chapter 7 of this book, HRD would improve both its image and its capacity.'
Karen E. Watkins, Professor of Adult Education and Director, Graduate Programs in Human Resource Organizational Development, University of Georgia.
