Reviews the chemical and physical properties, care and treatment of hair, including product development. The book discusses ethnic hair, its appropriate management measures and products; emphasizes manufacturing and sales strategies for domestic and international product viability; surveys instrumental methods for product performance evaluation; presents sensory and market research techniques for optimum consumer satisfaction; and more.
"For the dermatologist with an interest in the basic chemistry and development of hair care products, this text contains the most recent definitive knowledge on the subject. It is an important reference book for anyone who wishes to work in the hair care industry. "
---Journal of the American Academy of Dermatology
Morphology and properties of hair; physical properties of hair; cleansing of hair; conditioning of hair; hair styling/fixative products; hair waving; hair colouring; fragrance for hair care products; ethnic hair care; objective and instrumental methods for evaluation of hair care product efficacy and substantiation of claims; consumer research techniques; international regulations for hair care products.