Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour.
All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited.
The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research.
Table of Contents
Managing New Product Development: A Framework
Competitive Positioning Through New Product Development
Economic Models of Product Family Design and Development
Creativity in Product Development
Resource Allocation and New Product Development Portfolio Management
Organizing for New Product Development
Product Development Performance Measures
Modularity and Supplier Involvement in Product Development
The Impact of Outsourcing on Product Integration and Other Organizational Challenges in Distributed Product Development Environments
Coordination and Information Exchange
Who Do I Listen to? The Role of the Customer on Product Evolution
Delivering the Product: Defining Specifications
Learning by Experimentation: Prototyping and Testing
The Roles of Users, Experts and Institutions in Design
Project Risk Management in New Product Development
Evaluating the Product Use Cycle: Design for Service and Support
Insights into New Service Development: A Stage-Gate Research Framework Approach