1st Edition

Handbook of Tourist Behavior Theory & Practice

Edited By Metin Kozak, Alain Decrop Copyright 2009
    286 Pages 13 B/W Illustrations
    by Routledge

    286 Pages 13 B/W Illustrations
    by Routledge

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    In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

    Preface.  Part 1: Motivation and Need Recognition  1. Interpretive Consumer Research: Uncovering the ‘Whys’ Underlying Tourist Behavior  Bodil Stilling Blichfeldt and Inès Kessler  2. Antecedents and Consequences of Prestige Motivation in Tourism: An Expectancy-Value Motivation  Antónia Correia and Miguel Moital  Part 2: Perception and Information Processing  3. Tourism Destination Image Formation  Robert Govers and Frank M. Go  4. Tourist Information Search  Kenneth F. Hyde  Part 3: Evaluation of Alternatives and Choice  5. Decision Strategies in Tourism Evaluation  Alain Decrop and Metin Kozak  6. Planning and Exploratory Buying Behavior  Karin Teichmann and Andreas H. Zins  Part 4: The Tourism Experience  7. Understanding Tourist Experience though Mindfulness Theory  Gianna Moscardo  8. Unlocking the Shared Experience: Challenges of Consumer Experience Research  Michael Morgan and Pamela Watson  Part 5: Post-Choice Processes  9. Processes and Performances of Tourist (Dis)Satisfaction  Clare I. Foster  10. Service Failure, Tourist Complaints and Service Recovery  Teoman Duman and Metin Kozak  11. What Determines Tourist Loyalty? In Search of a Theoretical Explanation  Xiang (Robert) Li and James F. Petrick  Part 6: Individual Determinants of Tourist Behavior  12. Tourism Segmentation by Consumer-Based Variables  Sara Dolnicar and Byron Kemp  13. Emotions and Affective States in Tourism Behaviour  Juergen Gnoth and Andreas H. Zins  Part 7: Environmental Determinants of Tourist Behavior  14. E-tourist Behavior: The Influence of IT on Consumers  Christine Petr  15. The Role of Media Products on Consumer Behaviour in Tourism  Maria Månsson  16. Cross-Cultural Differences in Tourist Behavior  Yvette Reisinger

    Biography

    Metin Kozak is Associate Professor in the School of Tourism and Hotel Management, Mugla University, Turkey. As a visiting scholar, he has recently been to the University of Namur, Belgium. He is the author of several books and has widely published in several tourism and hospitality journals.

    Alain Decrop is Professor of Marketing at the Louvain School of Management and a member of CeRCLe (Center for Research on Consumption and Leisure) at the University of Namur, Belgium. His works have been published in journals such as Annals of Tourism Research, Tourism Management, the Journal of Travel and Tourism Marketing and Tourism Analysis, as well as in many books.