1st Edition
Hard Looks Masculinities, Spectatorship and Contemporary Consumption
By Sean Nixon
Copyright 1996
252 Pages
by
Routledge
252 Pages
by
Routledge
Also available as eBook on:
Hard Looks is a fascinating examination of the new masculine imagery that has developed in relation to popular consumption over the last decade. the author skilfully investigates the development of this 'new man' imagery and its relationship to contemporary formations of masculinity and masculine culture. Focusing on the emergence in the mid-1980s of a wide range of new representations of... Read more
Representations - texts and subjectivities; masculinities and cultural analysis; men's markets, consumer sectors and flexible specialization; new designs on men - menswear and the new man; menswear and retailing practices; menswear and the spectacle of shopping; institutional developments in advertizing; representations of the consumer; advertizing the new man; male readerships and men's magazines; magazine journalism and new male readerships; magazine fashion photography and the new man.
Biography
Sean Nixon lectures in media and cultural studies in the Department of Sociology at the University of Essex.
