10th Edition
Head's Broadcasting in America A Survey of Electronic Media
360 Pages
by
Routledge
360 Pages
by
Routledge
360 Pages
by
Routledge
Also available as eBook on:
After fifty years of market prominence and incredible demand from loyal users, Head’s Broadcasting in America’s tenth edition returns as the celebrated market leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's legacy school, the University of Miami.
Head’s Broadcasting in America distinguishes... Read more
Chapter 1 Introducing Electronic Media; Chapter 2 From Radio to Television; Chapter 3 Cable and Newer Media; Chapter 4 How Electronic Media Work; Chapter 5 Distribution by Wired Relays, Wireless Relays, and over the Internet; Chapter 6 Commercial Operations; Chapter 7 Noncommercial Services; Chapter 8 Programs and Programming Basics; Chapter 9 Audience Measurement; Chapter 10 Media Theory and Effects; Chapter 11 The Communications Act, Licensing, and Structural Regulation; Chapter 12 Constitutional Issues and Content Regulation; Chapter 13 A Global View;
Biography
Michael A. McGregor, Paul D. Driscoll, Walter, McDowell
