Head's Broadcasting in America: A Survey of Electronic Media, 10th Edition (Paperback) book cover

Head's Broadcasting in America

A Survey of Electronic Media, 10th Edition

By Michael A. McGregor, Paul D. Driscoll, Walter Mcdowell


360 pages

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Paperback: 9780205608133
pub: 2009-02-01
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After fifty years of market prominence and incredible demand from loyal users, Head’s Broadcasting in America’s tenth edition returns as the celebrated market leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's legacy school, the University of Miami.

Head’s Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you explore the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.

Table of Contents

Chapter 1: Introducing Electronic Media

Chapter 2: From Radio to Television

Chapter 3: Cable and Newer Media

Chapter 4: How Electronic Media Work

Chapter 5: Distribution by Wired Relays, Wireless Relays, and over the Internet

Chapter 6: Commercial Operations

Chapter 7: Noncommercial Services

Chapter 8: Programs and Programming Basics

Chapter 9: Ratings

Chapter 10: Media Theory and Effects

Chapter 11: The Communications Act, Licensing, and Structural Regulation

Chapter 12: Constitutional Issues and Content Regulation

Chapter 13: A Global View

About the Authors

Michael A. McGregor, Indiana University

Paul D. Driscoll, University of Miami

Walter S. McDowell, University of Miami

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Industries / Media & Communications Industries
LANGUAGE ARTS & DISCIPLINES / Communication Studies