Health Service Public Relations: A Guide to Good Practice, 1st Edition (Paperback) book cover

Health Service Public Relations

A Guide to Good Practice, 1st Edition

By Roger Silver

CRC Press

200 pages

Purchasing Options:$ = USD
Paperback: 9781857750287
pub: 1995-02-21
eBook (VitalSource) : 9781315379760
pub: 2018-04-19
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The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Industries / Service Industries
MEDICAL / General
MEDICAL / Administration