Health, Tourism and Hospitality
Spas, Wellness and Medical Travel
Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed and organised, the expanding range of new and innovative products and trends, and the marketing of destinations, products and services.
The only book to offer a complete overview and introduction to health, tourism and hospitality this 2nd Edition has been updated to include:
• Expanded coverage to the hospitality sector with a particular focus on spa management.
• New content on medical tourism throughout the book, to reflect the worldwide growth in medical travel with more and more countries entering this competitive market.
• Updated content to reflect recent issues and trends including: ageing population, governments encouraging preventative health, consumer use of contemporary and alternative therapies, self-help market, impacts of economic recession, spa management and customer loyalty.
• New case studies taken from a range of different countries and contexts, and focusing on established or new destinations, products and services such as: conventional medicine, complementary and alternative therapies, lifestyle-based wellness, beauty and cosmetics, healthy nutrition, longevity and anti (or active)-ageing, amongst others.
Written in a user friendly style, this is essential reading for students studying health, tourism and hospitality.
Melanie Smith is an Associate Professor and Researcher in Tourism at the Budapest College of Communication and Business, Hungary. She is also Chair of ATLAS (Association for Tourism and Leisure Education), which has around 300 members in 70 countries. She has been working for ten years on issues relating to wellness and holistic tourism, including research projects and the publication of several journal articles and book chapters. She was Founder of the ATLAS (Association for Tourism and Leisure Education and Research) Spa and Wellness Special Interest Research Group in 2007.
László Puczkó (PhD MSc MA CMC) is a managing director and head of tourism section at Xellum management consulting company and an international speaker. His main areas of expertise are in tourism research, strategy preparation, planning and management in the following areas: health/wellness/spa tourism, heritage and cultural tourism, national/regional/local planning, product and project development and experience mapping and enhancement.
"Like their pioneering first edition, the second edition by Smith and Puczkó will become the standard reference text for anyone who is interested in wellness tourism. Large parts of this book are completely rewritten and updated, retracing the significant diversification and growth of this tourism sector. Particularly noteworthy new material includes a more extensive discussion on lifestyle issues contributing to the growth of wellness tourism. There are numerous ‘mini’ and 41 extended case studies, boxes and figures, many written by many well-known industry practitioners and tourism academics and covering a rich array of content. These will facilitate student’s comprehension of the topic in faster and more enjoyable ways." - Cornelia Voight, Adjunct Research Fellow, School of Marketing, Curtin University, Perth, Australia.
'Smith and Puczkó’s first edition, Health and Wellness Tourism, offered us a much-needed look into the rapidly growing field of health and wellness tourism. Their second edition, Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, is more than a facelift. Anyone studying or working in the field of hospitality and tourism should read this book. Besides the wide array of case studies from different countries and contexts, the book also takes a strong management and marketing stand.' - Mário Passos Ascenção, Principal Lecturer, HAAGA-HELIA University of Applied Sciences, Helsinki, Finland