2nd Edition

Health, Tourism and Hospitality Spas, Wellness and Medical Travel

By Melanie Smith, Laszlo Puczko Copyright 2014
    544 Pages
    by Routledge

    544 Pages 31 B/W Illustrations
    by Routledge

    Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed and organised, the expanding range of new and innovative products and trends, and the marketing of destinations, products and services.

    The only book to offer a complete overview and introduction to health, tourism and hospitality this 2nd Edition has been updated to include:

    • Expanded coverage to the hospitality sector with a particular focus on spa management.
    • New content on medical tourism throughout the book, to reflect the worldwide growth in medical travel with more and more countries entering this competitive market.
    • Updated content to reflect recent issues and trends including: ageing population, governments encouraging preventative health, consumer use of contemporary and alternative therapies, self-help market, impacts of economic recession, spa management and customer loyalty.
    • New case studies taken from a range of different countries and contexts, and focusing on established or new destinations, products and services such as: conventional medicine, complementary and alternative therapies, lifestyle-based wellness, beauty and cosmetics, healthy nutrition, longevity and anti (or active)-ageing, amongst others.

    Written in a user friendly style, this is essential reading for students studying health, tourism and hospitality.

    Part 1: History and Development of Health, Wellness and Medical Tourism  1. Definitions and Concepts  2. An Historical Overview  3.  A Geographical and Regional Analysis  4. Leisure, Lifestyle and Society  Part 2: Managing and Marketing Health, Wellness and Medical Tourism  5. Demand and Motivation of Tourists  6. Targeting and Branding  7. Planning and Management  8. Future Trends and Predictions  Part 3: The International Context for Health, Wellness and Medical Tourism: Case Studies  Spa Developments  9. SpaFinder Wellness Trends: What they Teach us and Why they are Important Susie Ellis  10. Spa Lifestyle Resort Communities and Staycations  Mick Matheusik  11. The Rise of Destination Spas in Emerging Economies: A Case Study of GOCO Hospitality's Qatar and China Destination Spa Projects  Ingo Schweder  12. The Russian Spa Market: Diverse and Maturing  Elena Bogacheva  13. Italian Spas Today: Demand and Offer Evolution and Trends  Sonia Ferrari  14. Traditional Spas: Between Health and Wellness Tourism: The Trentino Strategy to Face the Challenge of the Market  Geradine Parisi  15. Day Spa Revenue Management: Some Examples from Italy  Patrizia Modica and Elisa Scanu  16. A Multipurpose Wellness Park – The Case Study of Hamat Gader, Israel  Yechezkel Israeli  17. Benchmarking Pilot Study for Hungarian Wellness and Spa Hotels  Andrea Vermesi  18. Comparative Analysis of Health Tourism Products and Online Communication of Selected Hungarian Spas and Hotels  Krisztina Priszinger and Katalin Formádi  19. Sleep Therapy: A Case Study from Tervis Medical Spa, Estonia  Inna Bentsalo  20. Benefits of Higher Education to the International Spa Industry: A UK Perspective  Kathryn Dowthwaite and Sarah Rawlinson  21. Labour and Compensation Structure of the Spa Industry in Canada  Marion Joppe  22. Joining Together and Shaping the Future of the Global Spa and Wellness Industry  Susie Ellis  Health Tourism Destinations  23. Wellness tourism development in Slovenia in the last two decades  Sonja Sibila Lebe  24.Wellness and Spa Provision in the Silesian Health Resorts of Poland  Andrzej Hadzik, Dorota Ujma and Sean Gammon  25. History, Traditions and the Recent Trends in the Spa Industry in the Czech Republic  Alexey Kondrashov  26.Special health tourism products in the Bükk and Mátra region  Lóránt Dávid, Bulcsú Remenyik and Csaba Szűcs  27. Health Tourism and Horse Milk Therapy in Kyrgyzstan  Ingeborg Nordbø and Elvira Sagyntay Kyzy  28.Wellbeing Tourism in Finland  Henna Konu, Anja Tuohino and Peter Björk  29. Health Leisure Market - the evolution in Portugal  Nuno Gustavo and Fernando Completo  30. The Holy Himalayas: An Adobe to Wellness  Parikshat Singh Manhas  31. Te Aroha Wellness Tourism: Yesterday and Today  Maria Hyde-Smith and John S. Hull  32. Revitalising the Healing Tradition: Thermal Springs in the Western Cape  Mark Simon Boekstein  33. Opportunities and barriers to Sustainable Health Tourism Development at the Israeli Dead Sea region  Dalit Gasul  34. Heritage and the Renaissance of Domburg as a Health Resort  Peter Kruizinga  35. Health Cuisine – a new health destination marketing tool  Nico Dingemans  Wellbeing, Holistic and Spiritual Tourism  36. The Social Construction of Travelling for Wellbeing in Australia  Alison van den Eynde and Adrian Fisher  37. Building Tourism and Wellbeing Policy: Engaging with the Public Health Agenda in the UK  Heather Hartwell, Ann Hemingway, Alan Fyall, Viachaslau Filimonau, Stacy Wall, and Neil Short  38. Activities as a component of a Social Tourism Holiday Experience  Riikka Ilves and Raija Komppula  39. Research on Preventive Wellness in the Netherlands  Jacques Vork and Angelique Lombarts  40. Natural Wellness: The Case of Icelandic Wilderness Landscapes for Health and Wellness Tourism  Edward H. Huijbens  41. Global Wellness in Sedona Arizona  Mia Mackman  42. A New Age in Tourism: A Case Study of New Age Centres in Costa Rica  Marinus C. Gisolf  43. The Holistic Approach of Ayurveda based Wellness Tourism offered in Kerala  Ramesh Unnikrishnan 44. Meditation Tourism: Exploring the Meditation Flow Experience and Well-Being  Tzuhui A. Tseng and Ching-Cheng Shen   45. The Propensity of Yoga Practitioners to Become Tourists: A Case Study of Budapest  Ivett Sziva, Noémi Kulcsár and Melanie Smith  Medical Tourism and Medical Wellness  46. Apollo Hospitals Group: A Key Player in the Indian Medical Tourism Industry  Anita Medhekar  47. The UK National Health Service and International Patients  Neil Lunt, Johanna Hanefeld, Daniel Horsfall and Richard D. Smith  48. Kurotel – Turning a Dream into Reality:  Milestones and Keys to Success  Victoria Winter  49. The Gawler Foundation in Australia: Wellness and Lifestyle-based Therapeutic Retreats for People with Serious Illnesses  Cornelia Voigt  50. Challenges of Balneotherapy development in Oyoun Moussa, Egypt  Islam Elgammal and Heba Elakras


    Melanie Smith is an Associate Professor and Researcher in Tourism at the Budapest College of Communication and Business, Hungary. She is also Chair of ATLAS (Association for Tourism and Leisure Education), which has around 300 members in 70 countries. She has been working for ten years on issues relating to wellness and holistic tourism, including research projects and the publication of several journal articles and book chapters. She was Founder of the ATLAS (Association for Tourism and Leisure Education and Research) Spa and Wellness Special Interest Research Group in 2007.

    László Puczkó (PhD MSc MA CMC) is a managing director and head of tourism section at Xellum management consulting company and an international speaker. His main areas of expertise are in tourism research, strategy preparation, planning and management in the following areas: health/wellness/spa tourism, heritage and cultural tourism, national/regional/local planning, product and project development and experience mapping and enhancement.

    "Like their pioneering first edition, the second edition by Smith and Puczkó will become the standard reference text for anyone who is interested in wellness tourism. Large parts of this book are completely rewritten and updated, retracing the significant diversification and growth of this tourism sector. Particularly noteworthy new material includes a more extensive discussion on lifestyle issues contributing to the growth of wellness tourism. There are numerous ‘mini’ and 41 extended case studies, boxes and figures, many written by many well-known industry practitioners and tourism academics and covering a rich array of content. These will facilitate student’s comprehension of the topic in faster and more enjoyable ways." - Cornelia Voight, Adjunct Research Fellow, School of Marketing, Curtin University, Perth, Australia.

    'Smith and Puczkó’s first edition, Health and Wellness Tourism, offered us a much-needed look into the rapidly growing field of health and wellness tourism. Their second edition, Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, is more than a facelift. Anyone studying or working in the field of hospitality and tourism should read this book. Besides the wide array of case studies from different countries and contexts, the book also takes a strong management and marketing stand.' - Mário Passos Ascenção, Principal Lecturer, HAAGA-HELIA University of Applied Sciences, Helsinki, Finland