Health and Safety Communication: A Practical Guide Forward is an easy introduction to the principles and practice of health and safety communications, providing all you need to know to design and implement communications efforts on a wide range of health and safety topics and issues. Whether you're a student grappling with a health communications course or a professional wishing to learn how to communicate health and safety messages effectively to a range of audiences using a variety of communications media, Health and Safety Communication is all you'll need.
This book incorporates two broad sections: the grounding and the applications. The model articulates a planning approach for designing, implementing and reviewing a range of communications approaches. The applications segment specifies numerous approaches, including workshops, print materials, campaigns, the media, public speaking and social media that can be used to convey what the health and safety specialist wants the audience to "know, feel and do" as a result of engagement with the communications approach. Health and Safety Communication blends sound foundations with practical strategies for health and safety communication so that messages can be communicated more effectively; after all, for changes to occur, the message must be received and respected.
Unique features of this book include a wide range of approaches and strategies, with numerous examples and tips provided throughout. "Messages from the field" incorporate examples and samples from over 30 individuals and organizations, offering their insights and suggestions. The applied approach of this definitive guide is designed to enhance the competence and confidence of those currently in health or safety arenas, as well as those seeking to incorporate health or safety messages in other settings such as businesses or communities.
Table of Contents
Table of Contents
List of Tables, Figures and Messages
About the Authors
PART 1. HEALTH AND SAFETY COMMUNICATIONS MODEL
Chapter 1. Health and Safety Communications
Chapter 2. The Audience
Chapter 3. Aims and Goals
Chapter 4. Know-Feel-Do Strategies
Chapter 5. Approaches
Chapter 6. Review, Revise and Refine
PART 2. HEALTH AND SAFETY COMMUNICATION APPROACHES
Chapter 7. Campaigns
Chapter 8. Printed Materials
Chapter 9. Working with the Media
Chapter 10. A Public Presence
Chapter 11. Workshops
Chapter 12. Social Media
Chapter 13. Pulling it TogetherAppendix
David S. Anderson is Professor Emeritus of Education and Human Development at George Mason University, USA.
Richard E. Miller is Associate Professor at George Mason University, USA.
'If you have ever wanted to know about what is involved in health and safety communication, as a practitioner or as a researcher, then we would recommend this book....the authors ultimately try to show you how you can spot the successes, even if the “holy grail” of behaviour change continues to elude you. This book does a good job of giving the reader as much information as they need to try to do just that.'
Anjum Naweed, PhD, Central Queensland University; and Janine Chapman, PhD, Flinders Centre for Innovation in Cancer, Flinders University