1st Edition
Health and Safety Communication A Practical Guide Forward
Table of Contents
List of Tables, Figures and Messages
About the Authors
Preface
PART 1. HEALTH AND SAFETY COMMUNICATIONS MODEL
Chapter 1. Health and Safety Communications
Chapter 2. The Audience
Chapter 3. Aims and Goals
Chapter 4. Know-Feel-Do Strategies
Chapter 5. Approaches
Chapter 6. Review, Revise and Refine
PART 2. HEALTH AND SAFETY COMMUNICATION APPROACHES
Chapter 7. Campaigns
Chapter 8. Printed Materials
Chapter 9. Working with the Media
Chapter 10. A Public Presence
Chapter 11. Workshops
Chapter 12. Social Media
Chapter 13. Pulling it TogetherAppendix
Glossary
Index
Biography
David S. Anderson is Professor Emeritus of Education and Human Development at George Mason University, USA.
Richard E. Miller is Associate Professor at George Mason University, USA.
'If you have ever wanted to know about what is involved in health and safety communication, as a practitioner or as a researcher, then we would recommend this book....the authors ultimately try to show you how you can spot the successes, even if the “holy grail” of behaviour change continues to elude you. This book does a good job of giving the reader as much information as they need to try to do just that.'
Anjum Naweed, PhD, Central Queensland University; and Janine Chapman, PhD, Flinders Centre for Innovation in Cancer, Flinders University
