1st Edition

Hegemony and Woke Strategy A Study of Cultural Warfare

By Lars Erik L. Gjerde Copyright 2027
232 Pages
by Routledge

Hegemony and Woke Strategy explores how wokeism functions as a distinct ideological force within the contemporary culture war, challenging liberal and socialist traditions through strategic uses of identity politics. Grounded in Gramscian theory and informed by poststructuralist and Marxist scholarship, Lars Erik L. Gjerde analyzes how cultural struggle operates as a bid for hegemony.  He... Read more

Introduction to the New Cultural Revolution.  1. Woke, What’s in a Name?  2. Hegemony and Culture War  3. The Politics of Subversion  4. Cultural Guerilla War  5. Cancel Culture  6. The Politics of Identity  7. Woke Capitalism.  Conclusive Remarks on the Culture War

Biography

Lars Erik L. Gjerde is an associate professor at UiT The Arctic University of Norway. He holds a PhD in Political and Social Sciences from the European University Institute in Florence, Italy, and is the author of numerous books, including Nordic Leviathans and Wokeisme. His research interests revolve around the politics of identity and crisis.

The culture war is not a distraction, but a struggle over the values which underpin contemporary western politics, argues Hegemony and Woke Strategy. In the growing field of ‘Critical Woke Studies’, this book stands out for its sophisticated Gramscian cultural dissection of this urgent phenomenon.

Eric Kaufmann, Director of the Centre for Heterodox Social Science and Professor of Politics, The University of Buckingham

 

Gjerde has written a topical and important book on the US-inspired emergence of ‘wokeism’ across many societies of the Global North. The result is a volume that will be a must-have resource for colleagues and students alike.

Graham Scambler, Emeritus Professor of Sociology, UCL