Hinduism and Hindu Nationalism Online: 1st Edition (Hardback) book cover

Hinduism and Hindu Nationalism Online

1st Edition

By Juli L. Gittinger


182 pages | 9 B/W Illus.

Purchasing Options:$ = USD
Hardback: 9781138477988
pub: 2018-10-02
eBook (VitalSource) : 9781351103657
pub: 2018-09-19
from $27.48

FREE Standard Shipping!


The way people encounter ideas of Hinduism online is often shaped by global discourses of religion, pervasive Orientalism and (post)colonial scholarship. This book addresses a gap in the scholarly debate around defining Hinduism by demonstrating the role of online discourses in generating and projecting images of Hindu religion and culture.

This study surveys a wide range of propaganda, websites and social media in which definitions of Hinduism are debated. In particular, it focuses on the role of Hindu nationalism in the presentation and management of Hinduism in the electronic public sphere. Hindu nationalist parties and individuals are highly invested in discussions and presentations of Hinduism online, and actively shape discourses through a variety of strategies. Analysing Hindu nationalist propaganda, cyber activist movements and social media presence, as well as exploring methodological strategies that are useful to the field of religion and media in general, the book concludes by showing how these discourses function in the wider Hindu diaspora.

Building on religion and media research by highlighting mechanical and hermeneutic issues of the Internet and how it affects how we encounter Hinduism online, this book will be of significant interest to scholars of religious studies, Hindu studies and digital media.

Table of Contents

Introduction: "Hinduism is…?"

1 Managing Hinduism in the electronic public sphere

2 Analyzing and reading the Web as text

3 One way conversations: webpages and portals

4 Two way conversations: social media

5 Hindutva and "hate speech" in the electronic public sphere

6 Hindutva vs hashtag feminism

7 The saffron effect: transnationalism and diaspora

About the Author

Juli L. Gittinger is a Lecturer in South Asian Religions and Islam at Georgia College, USA. Her research interests include Hindu nationalism, Islam in pop culture and virtual methodologies. She has written multiple articles on these subjects and has contributed chapters in forthcoming edited volumes.

About the Series

Routledge Studies in Religion

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
RELIGION / General
RELIGION / Hinduism / General
RELIGION / Religious Intolerance, Persecution & Conflict
SOCIAL SCIENCE / Popular Culture
SOCIAL SCIENCE / Sociology of Religion
SOCIAL SCIENCE / Media Studies