1st Edition

Histories of Political Public Relations From Propaganda to Public Health

Edited By Anastasios Theofilou, Martina Topić Copyright 2025
158 Pages 1 B/W Illustrations
by Routledge

158 Pages 1 B/W Illustrations
by Routledge

158 Pages 1 B/W Illustrations
by Routledge

Despite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR. This has led to a limited understanding of the discipline that aligns it with a supportive role to wider marketing campaigns or with a stretch to political... Read more

1. Introduction

Anastasios Theofilou and Martina Topic

2. Socialist „Öffentlichkeitsarbeit“ in the German Democratic Republic (GDR)

Günter Bentele        

3. Public Relations in the Hellenic Police in the period between 1984-2002

Emmanuel Skoulas and Anastasios Theofilou

4. UK Government communication: from evolution to revolution           

Anne Gregory

5. The Canadian Government Communication Function: Evolution of Relationship Management and Strategic Management Practices

Fraser Likely

6. The Role of the Government Spokesperson in Greece

Anastasia Veneti and Panagiota Nakou

7. How the U.S. government sold participation in a personal income tax to its citizens during World War II

William B. Anderson

8. Politics, Government and the Media: A site of struggle between opposing conceptions of public communication        

Ruth Garland

9. Evolving Strategies in Sexual Health Campaigns: A Multifaceted Approach to Public Health Initiatives

Priyanka Ginwal and Kritika Gupta   

10. ‘The British public is not to be sneezed at’ - The Role of Social Class and Campaign Colours in the UK’s ‘Coughs and Sneezes’ Public Health Behavioural Change Campaign (1931-1960)

Martina Topic

Biography

Anastasios Theofilou is Principal Academic in Public Relations at the Faculty of Media and Communication at Bournemouth University, UK. His research interests expand on all aspects of organisational communication, including crisis management, CSR, sponsorship and the history of public relations. Anastasios is External Examiner for the Charted Institute of Public Relations (CIPR) and Chair of the International History of Public Relations Conference (IHPRC).

Martina Topić is Behavioural Sociologist and Mass Communication Scholar. Currently, she is Associate Professor of public relations leadership at the University of Alabama, College of Communication and Information Sciences, Department of Advertising and PR, US (10/2023). She is Editor-in-Chief of the Corporate Communications: An International Journal and Northern Lights journals and editor-in-chief of the book series, Women, Economics and the Labour Relations (Emerald). She is an author of Corporate Social Responsibility and Environmental Affairs in the British Press: An Ecofeminist Critique of Neoliberalism (Routledge, 2021) and Workplace Culture in Mass Communication Industries (Routledge, 2023).