Examining American public opinion from the Johnson administration through the Reagan years, this book uncovers the true nature of American public opinion, showing that, in fact, the American public has not embraced a conservative ideology.
1. Introduction: The Conservative Shift 2. Defining Conservatism in the United States 3. Changing Campaign Rhetoric 4. Changes in Policy 5. Issue Preferences and Ideological Symbols 6. Assessments of the Political Parties 7. Generational Change and the Conservative Shift 8. The Rise of De Facto Conservatism 9. Conclusion: Leading with the Right