1. An Introduction to Hospitality
An Introduction to Hospitality
A History of Hospitality
The Relationship Between Tourism and Hospitality
Hospitality Trends
2. Lodging
Lodging Types
Accommodation Ratings
Certifications and Seals
3. The Structure of the Hotel Industry
Hotel Development and Location
International Expansion
Different Operating Modes
Operator Forms and Cooperations
Concentration in the Hotel Sector
4. Hotel Management
Organizational Structure
Hospitality Planning
Management Functions
Hospitality Leadership
5. Food and Beverage Management I
A Short History of Restaurants
Food and Beverage Industry Sectors
Classification of Restaurants
Food and Beverage Operations
6. Food and Beverage Management II
Beverage Provision
Developing the Concept
Trends in the F&B Sector
7. The Cruise Industry
Structure of the Cruise Sector
Itineraries and Ports
Cruise Passengers
Competition
Distribution
Operations
Sustainability
8. Attractions, Theme Parks, and Casinos
Attractions
Theme Parks
Casinos
9. Events, Meetings and Conventions, and Banquets
The Role of Events
Event Management
Meetings and Conventions
Banquets
10. Customer Service and the Servicescape
Introduction to Customer Service
The Service Profit Chain
The Apostle Model
Building a Service Culture
Measuring Service Quality
Service Recovery
The Servicescape
11. Marketing for Hospitality
An Introduction to Hospitality Marketing
Marketing Strategy
The Hospitality Marketing Mix
12. Sustainability in the Hospitality Sector
Introduction to Sustainability
Protecting the Golden Goose
The Rise of the Ethical Consumer
Sustainability in the Hospitality Sector
13. Innovation and Entrepreneurship in Hospitality
Innovation
Entrepreneurship
14. Careers in Hospitality
A Changing Workplace
Working in Hospitality Today
Reasons for Pursuing a Career in Hospitality
Skills Required for a Career in Hospitality
Education and Training in Hospitality
Biography
Simon Hudson is a Professor at the University of South Carolina. He received his MBA from the California State University and his doctoral degree in consumer behavior from the University of Surrey in the UK. Hudson is an internationally recognized tourism and hospitality expert who has written books on tourism marketing, golf tourism, the international ski industry, sports and adventure tourism, and customer service. Prior to moving to South Carolina, he held academic positions at universities in Canada and England, and has worked as a visiting professor in Aruba, Australia, Austria, Fiji, New Zealand, Spain, and Switzerland. Hudson has also taught four times on Semester at Sea, a floating shipboard campus that integrates multiple-country study, interdisciplinary coursework, and hands-on field experiences for meaningful engagement in the global community. Prior to academia, Hudson spent several years working in the tourism industry in Europe.
