1st Edition
How Gamification Can Help Your Business Engage in Sustainability
By Paula Owen
Copyright 2013
74 Pages
by
Routledge
74 Pages
by
Routledge
Also available as eBook on:
Virtually unknown just a few years ago, gamification is fast emerging as a user engagement and behaviour change tool that succeeds where other tactics and strategies have failed. It's the new "business tech trend to watch", and is already being tested in a diverse range of sectors.Not only useful for strengthening communication and engagement and as a potent behaviour change agent, it is also... Read more
1. Introducing gamification: A flash in the pan or the next big thing?2. Elements of the theory: The Lego set of gamification3. Gamification for sustainability: Can ‘fun and games’ really save the planet?4. Eco-gamification in business: How is it playing out?5. Conclusion: Are you game?
Biography
Owen, Paula
