Preface
Acknowledgment
CHAPTER 1: A GAP TO BRIDGE Cognitive Neuroscience and Rhetoric Rhetoric and Science A Multimodal Cognitive Experience Involving an Emergency The Fire Engine The Retailer Multisensory Rhetoric and Neuroscience Neural Research Methods Electrophysiology The 2-Photon Microscope Hemo-Neural Hypothesis Multimodality of Neurons Mirror Neurons Neural Plasticity Overview of Book
CHAPTER 2: MULTIMODALITY AND NEUROBIOLOGY Multimodal Integration and Cognition Neurorhetoric of Particular Senses Visual-Dominance Effect Visual-Auditory Links The Rhetoric of Hands-on-Learning Visual-Spatial Links Motion Perception Touch-Vision Previous Experience Conclusion
CHAPTER 3: THE NEUROCOGNITIVE MODEL OF MULTIMODAL RHETORIC Terminology Intermodal Sensory Redundancy Visual Dominance Temporal Synchronicity Prior Experience Attention-Modal Filtering Medium Studying Multimodal Rhetoric Through the Socioneurobiological Lens Theoretical Limitations A Basic Example of Analysis Conclusion
CHAPTER 4: FRAMING COGNITION WITH MEDIA Introduction Scholarship in Assessing Multimodal Projects Analysis of Affordances and Constraints The Rhetoric of Multimodality Assessment of the Multimodal Technology and the Message Writing Technologies and New Media Cognition and PowerPoint Slide Show Video Rhetoric Multimodal Instructional Theory: Narration/Images Multimodality and the Web Conclusion
CHAPTER 5: HISTORICAL CASE STUDY: TWI TRAINING PRACTICES Methods TWI Background Labor Market Government-Sponsored Training During WWII TWI Job Instruction Manuals The Accident Description of Event Report of Investigation into Accident Modes Emphasized in the Training Program Training Practices: Preaccident Changes in Training Conclusion
CHAPTER 6: NEW MEDIA APPLICATIONS: SLIDE SHOWS AND SIMULATORS Slide Shows Simulators Second Life Object-Specific Simulators: Pilot and Air Traffic Controller Training Conclusion
CHAPTER 7: INSTRUCTIONAL MACHINIMA Machinima Instructional Video 1: Second Life Orientation Soccer Video Product Neurorhetoric Case Study of Skill Segment Discussion Conclusion
CHAPTER 8: COMPARATIVE NEURORHETORICAL ANALYSES Creating a Website Using Adobe Photoshop Print-Linguistic Text: Alphanumeric Text-Image Design (HTML/PDF) Video Print-Linguistic Text: PowerPoint and Interactive Narration Limitations of Medium Conclusion
CHAPTER 9: RESEARCH IMPLICATIONS Education Multimodal Instructional Materials Web-Design/Web-Based Instruction Service Learning/Internships Workplace Training Reward Neurons Online Tutorials Simulators Technological Limitations of Research Tools and Options Pharmacology
CHAPTER 10: CONCLUSION Directions for Future Growth
Appendix A: Challenges in Historical Research of Multimodal Rhetoric and Cognition
Appendix B: Interview Questions
Appendix C: The Arsenal of Democracy Speech: December 29, 1940
References
Index
Biography
Remley, Dirk
