1st Edition

How to Build, Buy, and Sell a Small Business Essential Tips and Expert Guidance from 40 Years of Small Business Development

By John G. Fisher Copyright 2025
    124 Pages
    by Productivity Press

    124 Pages
    by Productivity Press

    Small business owners do not have the time or resources to consult with so-called ‘business experts’ every time a particular issue comes up. It just takes too long for an ‘outsider’ to understand their particular business niche. Clearly legal and accounting issues need professional support. But most ongoing issues have to do with judgement calls, not detailed, technical expertise.

    This book covers non-technical issues such as ‘am I really suited to be an entrepreneur?’, managing salespeople, human resources, bribery/corruption, grow or acquire, failing to plan, money management and selling up on retirement. The book also includes topics such as: dealing with cash, potential fraud, bribery, people performance, morales, acquisitions and much more including selling your business when the time is right.

    The authors’ approach is to provide practical, experienced advice gleaned over 40 years on the main topics which challenge small business owners every day, not just once or twice a year.

    Chapter 1: Am I made of the right stuff. Chapter 2: Businesses are about people. Chapter 3: A sustainable small business needs sales. Chapter 4: It’s the money, stupid. Chapter 5: Failing to plan is planning to fail. Chapter 6: Grow gradually, acquire or sell? Chapter 7: Gifts, incentives, bribery…corruption. Chapter 8: The end game…selling your business. Chapter 9: How did we do?


    John G Fisher has almost 40 years of experience, setting up, building and selling on small businesses, both for himself and for his clients. As an owner at various times, he has managed an incentive travel business, a motivation agency, an employee engagement consultancy, an app development boutique and an event software supplier.

    During that career he has also written 10 books, spoken at many international conferences and published a regular column for 20 years for an international meetings and incentives magazine with global reach.

    He has devised and run numerous business seminars on such topics as corporate bribery, managing cross-border communication promotions, how channel incentives work, benchmarking and getting your business ready for sale.

    He created the UK’s first incentive and motivation online learning course which became the standard industry diploma for best practice for young people entering the business motivation field.

    From his home near Oxford, England, he now runs his own consultancy, for anyone wishing to explore how best to sell their small business either to grow faster or as they approach retirement.