1st Edition
How to Cut it in the Media A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine
Edited By Tingy Simoes
Copyright 2013
128 Pages
by
CRC Press
120 Pages
by
CRC Press
Also available as eBook on:
Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic Field The controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to understanding:
Journalists’ motives
Press... Read more
Botox Babylon
Why Talk to the Press? What Do We Mean by Public Relations (PR)? Reactive PR
Proactive PR
What Is Newsworthy? Knowing Your Audience
Tools of the Trade
Pitching to Journalists
Interview Techniques
Social Media
Conclusions
Biography
Tingy Simoes
The book is packed with side notes, case studies, and bright ideas that you might consider when implementing your public relations strategies. Moreover, it is not only insightful but truly entertaining. Catchy phrases and fun analogies are scattered throughout the publication. Having read the book, I would recommend it to anyone working in or around public relations within the realm of health care.
Matthieu Vollmer, Marketing & Communications Co-ordinator, American Society for Laser Medicine & Surgery, Inc. (ASLMS), The PMFA Journal, volume 1 issue 3
