How to Forecast: A Guide for Business : A Guide for Business book cover
1st Edition

How to Forecast: A Guide for Business
A Guide for Business

ISBN 9781138731806
Published October 30, 2017 by Routledge
224 Pages

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Book Description

This title was first published in 2001. Forecasting is an essential discipline in the planning and running of a business: not only for the business plan and annual budget but for the appraisal of investment projects, the commissioning of research as well as the appraisal of the competition and the feasibility of making acquisitions. Managers are continually confronted with the need to take decisions, and being able to construct a route map of the future is a key way of determining a course of action. This book offers a practical guide to forecasting the environment in which a firm operates. The author goes through the key areas which can affect a business. He includes those which are out of the firm's control such as fiscal and monetary policy, population levels and the labour market; and those that are, such as costs, prices, profits and product development.