How to Forecast: A Guide for Business: A Guide for Business, 1st Edition (Hardback) book cover

How to Forecast: A Guide for Business

A Guide for Business, 1st Edition

By James Morrell

Routledge

224 pages

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Hardback: 9781138731806
pub: 2017-10-30
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eBook (VitalSource) : 9781315188928
pub: 2017-11-22
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Description

This title was first published in 2001. Forecasting is an essential discipline in the planning and running of a business: not only for the business plan and annual budget but for the appraisal of investment projects, the commissioning of research as well as the appraisal of the competition and the feasibility of making acquisitions. Managers are continually confronted with the need to take decisions, and being able to construct a route map of the future is a key way of determining a course of action. This book offers a practical guide to forecasting the environment in which a firm operates. The author goes through the key areas which can affect a business. He includes those which are out of the firm's control such as fiscal and monetary policy, population levels and the labour market; and those that are, such as costs, prices, profits and product development.

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Subject Categories

BISAC Subject Codes/Headings:
SOC000000
SOCIAL SCIENCE / General