1st Edition
How to Forecast: A Guide for Business A Guide for Business
By James Morrell
Copyright 2001
224 Pages
by
Routledge
224 Pages
by
Routledge
Also available as eBook on:
This title was first published in 2001. Forecasting is an essential discipline in the planning and running of a business: not only for the business plan and annual budget but for the appraisal of investment projects, the commissioning of research as well as the appraisal of the competition and the feasibility of making acquisitions. Managers are continually confronted with the need to take... Read more
1: Beyond The Firm’s Control; 1: Forecasting The National Economy; 2: Interest Rates and Government Policy; 3: The Global Market, Exchange Rates and the Balance of Payments; 4: Global Warming, Energy and Commodity Prices; 5: Population, Social Trends And Lifestyles; 6: Technical Change, Communications And Education; 7: Spending Power, Profits And The Market; 2: Underthe firm’s control; 8: Long-Term Strategy and Investment; 9: Costs and Prices; 10: Forecasting From a Model of the Business; 11: Forecasting Profits; 12: Forecasting Share Prices; 13: the Rules of Forecasting
Biography
James Morrell
