How to Make Your Company a Recognized Sustainability Champion: 1st Edition (Paperback) book cover

How to Make Your Company a Recognized Sustainability Champion

1st Edition

By Brendan May

Routledge

63 pages

Purchasing Options:$ = USD
Paperback: 9781909293182
pub: 2012-11-01
$28.95
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eBook (VitalSource) : 9781351275880
pub: 2017-09-08
from $14.48


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Description

Is it really worth the time and resources to make your company a recognized sustainability champion? And how on earth should you go about it? In this concise and practical book, Brendan May demonstrates why the companies that will be fit for purpose in 2020 are addressing sustainability now, and then outlines a strategy for how to do that.May draws on 15 years' experience on the front line of sustainable business – as Chief Executive of a business–NGO partnership, as an environmental campaigner and as advisor to multinational corporations on sustainability strategy and communications – and outlines the emerging trends that will change the rules of the game forever.By the time you've finished this book you'll know who you need to know, what you need to know, and the dos and don'ts in the quest to make your business a true champion of sustainability.

Table of Contents

PrefaceIntroduction Part I: Who you need to know1. Understanding the landscape 2. The business of NGO relations3. Internal resistance and how to overcome it 4. Traits of a CEO sustainability champion Part I summaryPart II: What you need to know 5. How not to do it 6. The golden rules for success 7. The Future: Changing agendas & emerging trends Part II summary Notes

About the Series

DoShorts

DōShorts are a collection of concise, high-quality books for professionals, including a guide to the circular economy, the use of digital media in brand-builidng, integrated reporting, and how-to guides on producing a sustainability report, measuring a building's energy use, and valuing natural and social capital. They address one sustainability challenge at a time and can be read in 90 minutes. We aim to make those 90 minutes deliver value on a par with an expert seminar or master class.

The collection includes practical how-to guides as well as framework pieces and business briefings that give an expert overview of cutting edge developments in a wide range of fields.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS008000
BUSINESS & ECONOMICS / Business Ethics
BUS046000
BUSINESS & ECONOMICS / Motivational
BUS071000
BUSINESS & ECONOMICS / Leadership
BUS094000
BUSINESS & ECONOMICS / Green Business