How to Market Design Consultancy Services: Finding, Winning, Keeping and Developing Clients, 2nd Edition (Hardback) book cover

How to Market Design Consultancy Services

Finding, Winning, Keeping and Developing Clients, 2nd Edition

By Shan Preddy

Routledge

Purchasing Options:$ = USD
Paperback: 9780566085949
pub: 2004-04-01
$79.95
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Hardback: 9781138416819
pub: 2017-06-30
$205.00
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eBook (VitalSource) : 9781315253114
pub: 2017-03-02
from $39.98


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Description

The fast-paced nature of the design business means that you probably spend most of your time, energy and resources looking after your clients' needs, not your own. In our current, increasingly competitive marketplace where supply far outstrips demand, no design business will survive for long - let alone grow and develop - without a really effective marketing programme. It is no longer enough for you to provide a good product and simply hope for the best. Potential clients need to know exactly what you can do for them and what makes you different from your competitors. Existing clients need to know exactly why they should develop and continue their business with you. Quite simply, you need to convince design buyers that you are unequivocally the right consultancy for them, time and time again. This second, fully revised and updated, edition of Shan Preddy's popular book will help you to improve your marketing skills, no matter how large or small your design company, or which of the many disciplines you specialise in. Packed full of accessible, practical advice and information, this book is indispensable for all design consultancies.

Subject Categories

BISAC Subject Codes/Headings:
DES003000
DESIGN / Decorative Arts