1st Edition

How to do Multimodal Analysis

Edited By Polina Mesinioti Copyright 2027
286 Pages 29 Color & 17 B/W Illustrations
by Routledge

286 Pages 29 Color & 17 B/W Illustrations
by Routledge

How to do Multimodal Analysis  addresses one of the central challenges in multimodal research: the gap between theory and analytical operationalization. While theoretical frameworks are well established, guidance on how to apply them systematically to real-world data remains underdeveloped. This text fills that gap by showcasing multimodal analysis in action across a range of educational and... Read more

Chapter 1

From Theory to Practice: Situating Multimodal Analysis

Polina Mesinioti

 

PART 1

Social Semiotic Approaches

 

Chapter 2

Multilingual Identity Construction through Language Portraits and Digital Compositions: A Social Semiotic Analysis

Qianyu Yang & Huixin Wang

 

Chapter 3

Digital Game-Based Second Language Learning and Assessment: A Social Semiotic Multimodal Analysis

Olesia Pavlenko & Dmitrii Pastushenkov

 

Part 2

Interaction Analysis Approaches

 

Chapter 4

Silent and Delayed Shared Laughter in Managing Interactional Trouble: A Multimodal Conversation Analysis Approach

Yanyan Li

 

Chapter 5 Embodied Affordances in Video-Mediated Interaction: A Multimodal Conversation Analysis Approach

Rosario Neyra

 

Chapter 6

Classroom Constraints and Teacher Agency: A Multimodal Interaction Analysis

Darren K. LaScotte

 

Part 3

Integrative and Hybrid Approaches

 

Chapter 7

Gesture Reformulation as Enactive Affordance: Micro-longitudinal Multimodal Analysis of Concept Negotiation in the L2 Classroom

Michael Stevens Pérez

 

Chapter 8

Multimodal Analysis of Oral Storytelling: A Narrative and Discourse Analysis Approach

Soe Marlar Lwin

 

Chapter 9

Influencer Product Placement Discourse on Chinese Social Media: A Multimodal Small Story Analysis

Wei Wei

 

Chapter 10

Looking Within, Looking Beyond: Synergising Multimodal Critical Discourse Analysis and Postcolonial Approach

Tiyasha Sengupta

 

 

 

 

Biography

Polina Mesinioti is a Visiting Researcher at the University of York, UK