1st Edition

Human Intelligence 2.0 Co-Evolution through Strategic Human-AI Collaboration for Sustainable Competitive Advantage

430 Pages
by CRC Press

430 Pages
by CRC Press

This book aims to foster meaningful dialogue to strategically enhance human capabilities through targeted collaboration with AI to secure sustainable competitive advantage in rapidly evolving marketplaces. Key highlights of the book includes the SDG Youth Challenge, which promotes youth-led sustainable innovations; the Three Minute Thesis (3MT) Competition, empowering postgraduate students to... Read more

1.     Human intelligence in business in the age of artificial intelligence: A systematic literature review on current positioning, dynamic tensions, and the way forward

Sugeeth Patabendige, Dhuveeshan Muthusamy, Isuri Udara, Uditha Mirando, Kuhanya Sivasangari, Viduni Udovita

 

2.     Work anywhere, perform everywhere: The mediating role of job satisfaction between nomadic work drivers and job performance among digital nomads

Prabodhi Peiris, Supuni Kavindya, Amanda Mandodari, Yasiru Jayasinghe, Krishantha Wisenthige, Vageesha Rajapakse, Buddhika Suraweera

 

3.     Digital Mindfulness for Employee Well-Being: A Systematic Literature Review

Ravishka Weerasinghe, Nadeera Janadari

 

4.     ‘Virtual beauty for real!’ Consumer perception towards augmented reality makeup applications: Insights from Sri Lanka

W D H De Mel, W W D P Fernando, U I Kalapuge

 

5.     Examining the role of individual factors on the effectiveness of fraud risk assessment among external auditors in Sri Lanka

M W S R Lakmali, H Muthunayake

 

6.     The impact of financial pressures on financial statement fraud in Sri Lanka

H A M V N Kaumadi, H Muthunayake

 

7.     Harnessing industry 4.0 in food and nutrition: Trends, challenges, and future direction

J A U S  Jayakody, S M M S Jayawardhana, Yashodha Jayasundara, P R H N G Thilakarathne

8.     Auditors’ perception towards fraud detection in Sri Lanka

D M A Dissanayake, M R P   Wijesinghe

 

9.     Technostress and cyberloafing in the workplace: The moderating role of computer self-efficacy

E M H L Ekanayake, M P N. Janadari

 

10.  Global research trends and collaborative networks on AI in teacher education: A scientometric investigation

Anshu Chandra, Anju Verma, Munni Chaudhary, Mamta Bhardwaj

 

11.  The impact of foreign direct investment, corruption and economic growth on tourist arrivals: A study on Sri Lanka from 2000 to 2020

Pasindu Weerasinghe, Chamath Bandara, Kasun Jayasekara, Abhishek Indrapriya, Shanta R Yapa, Nirmani Dayapathirana

 

12.  Modelling stock momentum using fuzzy logic: A case study of banking stocks in Sri Lanka’s S&P SL20 index

H R I Perera

 

13.  The impact of climate risk on firm profitability: A meta-analysis of return on assets

Chinnadurai Kathiravan, Suvetha Ayyappan

 

14.  From metadata to meaning: An NLP-driven framework for bibliometric analysis in finance research

Krishnamoorthy Charith, R K S Nikeshala, W M S Gunawardhana, H P N S Weerakoon

 

15.  Challenges and barriers limiting the unrealised potential of operational performance: The case of Colombo Port

Oshadha Attygalle, Janith Bandara Mihara Yahampath, Renuka Herath, Mano Weligodapola

 

16.  The impact of climate finance on financial risk in developing countries: The moderating role of institutional governance

P T S K Perera            , J M R Fernando

 

17.  Impact of digital technologies on the success of lean startups in the IT industry in Sri Lanka: A resource-based view approach

V S Wijewickrama, L H Kavindya, M D P Amarasinghe, W A T Bhagya, Krishantha Wisenthige, Vidarshika Waththage

 

18.  Parenting digital consumers: Lived experiences of Sri Lankan parents raising Gen Alpha

Beverly Bastiansz, Dilan Rathnayake , Devangi Perera

 

19.  Sustainability of the Sri Lankan tea industry: a systematic review

Mithursan Asokkumar, Maheswaran Sivagnanam

 

20.  The impact of Enterprise Resource Planning (ERP) systems on decision making quality

L W K P Fernando, R A S Rajapaksha

 

21.  Impact of sustainable event practices in attracting attendees to research conference events in Sri Lanka

Sasangi Sarathchandra, Nisal            Gunawardane

 

22.  Podcast marketing: Leveraging podcast communication for niche audiences and brand building awareness

Sohini  Datta, Udit Chawla, Nishita Verma, Devika Mulchandani, Subrata Chattopadhyay

 

23.  Digital detox and employee well-being: a systematic literature review

Raveesha Illangarathne, Nadeera Janadari

 

24.  The role of institutional factors in shaping citizen involvement in regional development planning: theoretical and conceptual perspectives

Chaminda Abeysinghe, B K K G Perera

              

25.  Role of perceived value in willingness to pay a premium for ecotourism in Sri Lanka

A A J C Amarasinghe, J S A Kaveesh, U P M S Jayanath, Punmadara Jayasinghe, Thakshila Samarakkody

 

26.  The effects of foreign direct investment on environmental deterioration using regulatory quality and economic development as moderators: Evidence from South and West Asia

S N Mapalagama, W D J D Weerasinghe, J M R Fernando, R A P M Ranasinghe

 

27.  Impact of macroeconomic variables on stock returns: Special evidence from South Asian countries

R M A M Jayasinghe, D M U H Dissanayake, K K N Fernando, C N S Silva

 

28.  A qualitative study of the motivations and challenges of Sri Lankan students completing accelerated A-Level before the age of 19 through online learning

S I K Udara Janith, W M K G Dileeshaka, S H L K  Senarath, Shanta Yapa            , Sandali Ehalapitiya

 

29.  Centralized Electronic Health Record (EHR) system for streamlined healthcare management in Sri Lanka

A Bandara, N Wedasinghe

                          

30.  Revealing the corporate contributions to the sustainable development goals through Integrated Reporting (IR): Evidence from South Asian best practices

S T Vaishnavi, R L D   Dissanayake

           

31.  The impact of sensory brand experience on brand loyalty: A study of fashion retailers at luxury shopping malls in the Colombo District

L A C   Sajeewanie, P H M S  Karunarathne, H A M Buddika

 

32.  A comparative study of deep learning models for Sri Lankan treasury bill and bond yields

A J P Samarawickrama, H M A L Gunasekara, R P S de Zoysa, T R Hettiarachchi, M L D C J Liyanage

 

33.  Reimagining business analytics education: A conceptual framework to foster imaginative thinking

Lochana Perera, Suwani Hettiarachchi, Umesha Dabare

 

34.  Are innovators cyberloafers? Cyberloafing and innovative work behaviour: The moderating effect of computer self-efficacy

E M H L Ekanayake, Saroja Wanigasekara, Adeesha Wijayasiri

 

35.  Validity of the Fama-French three-factor model: Evidence from Sri Lanka’s consumer durable & apparel sector of the Colombo stock exchange

M A Vanderslott, R P S de Zoysa, K K N Fernando

              

36.  Factors affecting travel intention of tourists with the mediation effect of virtual experience in Sri Lanka

Samadara Devi Kodithuwakku, Sumeethan Thurairajah, Malki Tamasha Ekanayaka, Tharushi Dilshara Bandara, Madara Jayasinghe, Umesha Dabare

 

 

37.  Impact of corporate social responsibility disclosure on firm performance: Evidence from Sri Lanka’s food, beverage and tobacco sector

Mithila Gowthaman, Lingesiya Kengatharan, Arumugathas Sharmika

 

38.  Assessing the impact of dividend policy on stock price volatility: Evidence from Colombo stock exchange

R A Y A W Ranawaka, T R Hettiarachchi

                             

39.  Behavioural drivers of AI-driven smart tourism adoption: A systematic literature review

Shaheer Rimzan, Parami Ranaweera, Yenara           Wickramarathne, Kaveesha Perera, Punmadara Jayasinghe, Thakshila Samarakkody

 

40.  Managing software development teams: An inquiry into the management skills paradox

N D Thilakarathne

 

41.  Development of an integrated conceptual framework for the internal employer branding, employee engagement and perceived organizational support

B T S A Bandara, H M S V Silva

 

42.  The impact of student-GenAI interaction on cognitive engagement: Self-efficacy as a mediator

S Rajakarunanayake, B A I R Weerasinghe

           

43.  Impact of paternalistic leadership on employee silence

M D R Harshani

           

44.  A Systematic Review of Smart Farming Technology Adaptation – An Analysis of Perceived Barriers, Enablers, and Future Directions

B L N K Madhurangi, S S J Patabendige

 

45.  Impact of geomarketing on consumer behaviour in retail: The mediating effect of personalised offers

L G D T B Thundeniya, T M B N Thennakoon

 

46.  Does ESG disclosure mitigate corporate risk taking and can chief executive officers override this effect?

P L I S Cooray, N L E Abeywardana

 

47.  The role of social media on brand love: A bibliometric analysis and a future research agenda

L M D O Wimalasena, D M R Dissanayake, Viduni Udovita, Sayyad Vakeel Ahmed Munaf Ali

 

48.  Digital leadership and employee creativity: The mediating role of job crafting in selected banks of Batticaloa District

V Kubishanth, N Thevanes, A A Arulrajah

 

49.  Electronic word-of-mouth (eWoM) and brand tribalism among Gen Z: A stimulus-organism-response (S-O-R) perspective on social media engagement

U W Madusha Subodini, B S S U Bandara

 

50.  Presenters’ characteristics and consumer purchase intention: The mediating role of brand personality in Sri Lanka

R A G Yasiru Nimesh, B S S U Bandara, Y. Kuhanya Sivasangari

 

51.  From experience to loyalty: Examining the mediating role of emotional branding in modern trade retailing in Sri Lanka

W W C Nalanda, B S S U Bandara, N T Hewapathirana

Biography

D.M.R. Dissanayake is a Professor in Marketing attached to the Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, where he previously served as the Head of the Department from 2020 to 2023. In addition to his academic responsibilities in Sri Lanka, he currently serves as an Adjunct Professor at Taylor’s University, Malaysia. 

Murali Sambasivan is currently serving as the Director and Professor at Thiagarajar School of Management. He holds a Bachelor of Engineering (B.E.) in Production Engineering from College of Engineering, Guindy and earned his Doctor of Philosophy (Ph.D.) in Management Science from The University of Alabama. Prof. Sambasivan has extensive academic and research experience in the fields of Management Science, Operations and Supply Chain Management, and General Management.

Saeed Pahlevan Sharif is affiliated with the Faculty of Business and Law at Taylor's Business School, Taylor's University. He obtained his Ph.D. in Business from Taylor’s Business School, Taylor’s University, Malaysia. He also holds an MBA from the Faculty of Management at Multimedia University and a Bachelor of Science degree in Electrical Engineering from Amirkabir University of Technology. Prof. Sharif currently serves as an Adjunct Professor at Sunway Business School, Sunway University.

Sabri Boubaker is a Professor in Finance at EM Normandie Business School. He earned his Ph.D. in Finance from University of Paris Est and later obtained the Habilitation for Supervising Doctoral Research from the same institution. Prof. Boubaker is widely recognized for his contributions to the fields of corporate finance, corporate governance, and corporate social responsibility.

Vishanth Weerakkody is the Associate Pro-Vice-Chancellor for Global Engagement and Partnerships and a Professor of Digital Governance at the School of Management, University of Bradford. He has previously held several senior academic leadership positions at the University of Bradford, including Dean of the Faculty for Management, Law and Social Sciences, Associate Dean for International and Enterprise, and Associate Dean for Planning and Resources.