1st Edition
Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements
148 Pages
by
CRC Press
148 Pages
by
CRC Press
148 Pages
by
CRC Press
Also available as eBook on:
This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the introduction of... Read more
Introduction. 1. Advertisement – The Scope of the Term. 2. Linguistic Features Used in Advertising Language. 3. AI in Management. 4. The Analysis of Seleced Beauty Products Advertisements. Conclusions. Summary. References.
Biography
Ida Skubis, PhD, Silesian University of Technology Dominika Kołodziejczyk, Jan Dlugosz University, Poland
Dominika Kołodziejczyk, Jan Dlugosz University, Poland
