1st Edition

Humanistic Tourism Values, Norms and Dignity

Edited By Maria Della Lucia, Ernestina Giudici Copyright 2021
    274 Pages 20 B/W Illustrations
    by Routledge

    274 Pages 20 B/W Illustrations
    by Routledge

    Human dignity has experienced limited attention in tourism studies. The interlinked dimensions of dignity in tourism urgently ask for broad avenues of future research, as tourism is both an information-intensive industry and an "experience good" resulting from the relationship and co-creation processes involving hosts and guests in different political, socio-economic, cultural, and environmental contexts. These contexts play a role in how an individual’s values, norms, and experiences may be experienced in tourism.

    This edited book is one of the first attempts to apply to tourism a humanistic management approach entailing a re-discovery of the value of human life, dignity, and awareness of the ethical dimensions of work. The book develops awareness of the contemporary relevance of the human dignity concept to interpret and manage the weaknesses of traditional approaches to tourism and cope with the challenges and new scenarios, including the current COVID-19 pandemic crisis. It presents ethical values and norms as both foundations and vehicles to dignify tourism stakeholders’ vision and mission (policy, strategies, and practices) as well as people/tourist beliefs, attitudes, and behaviors. It grounds humanistic education as a pervasive mechanism to innovate tourism management contents and practices by offering to different targets new educational and training formats or framing differently traditional ones. Presenting both a critical and a positive approach to tourism management, the diversity of disciplinary approaches, case studies, and examples makes the book attractive to a variety of readers including tourism scholars, researchers, practitioners, and postgraduate students of management and organization disciplines.

    1. Humanistic Tourism: Exploring Old and New Tourism Challenges from a Humanistic Perspective

    Maria Della Lucia and Ernestina Giudici

    Part I: Criticism and Ethical Value in Tourism

    2. The Truths About Conventional Tourism and its Scientism: A Humanistic Critique

    Atila Yüksel

    3. Voluntourism, Humanistic Management and Relational Goods

    Plinio Limata and Giorgia Nigri

    4. Humanistic Tourism through the Mayan Train Megaproject: A New Narrative for Tourism Development in the Yucatán Peninsula

    Blanca A. Camargo, Mario Vázquez-Maguirre and Alfonso Ernesto Benito

    5. Ethical Value Propositions in Branding a Rural Community

    Arja Lemmetyinen, Lenita Nieminen and Johanna Aalto

    6. Service Delivery and Employee Turnover: The Importance of Work-Life Balance

    Giuseppe Cappiello, Gabriele Morandin and Manuela Presutti

    Part II: Innovating Education, Training and Experiences in Tourism

    7. Tourism Education from a Humanistic Perspective: Anthropological Inspirations

    Sabina Owsianowska

    8. Humanistic Management Training: An Explorative Study on Erasmus Students’ Intercultural Sensitivity

    Anna Irimiás, Mariangela Franch, and Ariel Mitev

    9. A New Entrepreneurial Training Model: The "Win-Win UNESCO Experience"

    Monica Basile

    10. The Humanistic Supervisor

    Michael D. Santonino

    11. Natural History Museums and Sustainable Development: The Role of Education for Humanistic Tourism

    Stefania Oliva and Luciana Lazzeretti

    12. How Museums Can Contribute to Collective Well-Being: The Role of an "Augmented" Video Guide

    Adele Magnelli

    Part III: Conclusion

    13. Reshaping Tourism: Advances and Open Issues

    Maria Della Lucia, Ernestina Giudici and Davide Secchi


    Maria Della Lucia is Associate Professor of Tourism and Business Management at the University of Trento, Italy. Her main areas of research, teaching, and training include local development and sustainability, destination management and governance, culture-led regeneration, creative cities and creative tourism, digital and social media marketing, and economic impact analysis as investment decision-making tools. She has published her research in prominent journals.

    Ernestina Giudici is a retired Full Professor of Management and Business Communication at the University of Cagliari, Italy. Her main areas of research include business communication, storytelling and digital storytelling, humanistic management and integrity, corruption, ethical sustainable development, sustainability, and neurotourism. She is part of the managing team of the International Humanistic Management Association and has published widely in various prestigious journals.