Introduction: Human Beings Not Customers Section 1: The Corporate Marketing Machine 1.Original Sin: The Spawning of Corporate Marketing 2.Advertising and the Art of Organised Lying 3.The Machinery of Marketing 4.Grooming the Next Generation 5.Surveillance Capitalism 6.Marketing, Power and the Demise of Democracy Section 2: We Shall Overcome 7.Deep in my Heart 8.We'll Walk Hand in Hand 9.The Whole Wide World Around
Biography
Gerard Hastings is Professor Emeritus at Stirling University, UK. For the last four decades, he has studied the damaging impacts that commercial marketing has on our health and wellbeing, publishing his findings widely in both academic and non-academic outlets. He is a sought-after keynote speaker, and his work has attracted both the attention of the media and the ire of some multinationals. He continues to act as an expert witness in litigation against the corporate sector in the UK and overseas.
