1st Edition

IDEAS—A Secret Weapon for Business Think and Collaborate Like a Designer

By Andrew Pressman Copyright 2025
198 Pages 27 B/W Illustrations
by Routledge

198 Pages 27 B/W Illustrations
by Routledge

198 Pages 27 B/W Illustrations
by Routledge

We all need creative ideas for solving challenging problems, innovating, and reconciling dilemmas. IDEAS sets forth what every executive should know about contributing to collaborative environments, thinking like a designer, and leading teams. This book suggests a distinctive framework for collaboration informed by design thinking. Collaboration under the umbrella of such a process can be... Read more

CHAPTER 1: COLLABORATIVE DESIGN THINKING OVERVIEW. CHAPTER 2: BUILDING BLOCKS OF DESIGN THINKING. CHAPTER 3: MODELS OF COLLABORATIVE DESIGN THINKING. CHAPTER 4: ADVANCING THE WORK. CHAPTER 5: THE PROCESS IN ACTION.

Biography

Andrew Pressman, FAIA, an architect, Professor Emeritus and former Director of the Architecture Program at the University of New Mexico, and Adjunct Professor at the University of Maryland, leads his own award-winning design firm. He has written numerous critically acclaimed books and articles, and he holds a master’s degree from the Harvard University Graduate School of Design.

"It is noteworthy that the collaborative design thinking process can be a secret weapon for any kind of organization, not just businesses." —Morris A. Nunes, Esq.