1st Edition

Identities and Intimacies on Social Media Transnational Perspectives

    234 Pages
    by Routledge

    234 Pages
    by Routledge

    This edited collection illuminates the scope with which identities and intimacies interact on a wide range of social media platforms.

    A varied range of international scholars examine the contexts of very different social media spaces, with topics ranging from whitewashing and memes, parental discourses in online activities, Spotify as an intimate social media platform, neoliberalisation of feminist discourses, digital sex work, social media wars in trans debates and ‘BimboTok’. The focus is on their acceleration and impact due to the specificities of social media in relation to identities, intimacies within the broad ‘political’ sphere. The geographic range of case study material reflects the global impact of social media, and includes data from Belgium, Canada, China, France, Germany, Greece, Italy, Portugal, Spain, Sweden and the USA.

    This enlightening and rigorous collection will be of key interest to scholars in media studies and gender studies, and to scholars and professionals of social media.


    The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

    Part I Old matter in new spaces

    1 Whitewashing and the Meme-ability of Scarlett Johansson: Online controversy surrounding the Ghost in the Shell remake

    Anna Wald

    2 ‘My parents check my profile’: How Italian girls negotiate parental discourses in online activities.

    Arianna Mainardi and Tonny Krijnen

    3 Counselling marriage and love through live-streaming in China: Douyin, relationship counsellor, and the affective public.

    Zhen Ye and Qian Huang

    4 "Music makes the people come together": Spotify as an intimate social media platform

    Ben De Smet and Frederik Dhaenens

    Part II Contextualising Identities and Social Media

    5 Sexual reputation, intersectional intimacies, and visual social media: Exploring young people’s mores on ‘good’ versus ‘bad’ online sexual reputations

    Burcu Korkmazer, Ghent University

    Sander De Ridder, University of Antwerp

    Sofie Van Bauwel, Ghent University

    6 "You live and you learn": Sex and relationship vlogging and the production of knowledge

    Victoria Andelsman

    7 Webisodes as different subversive forms of representation of gender and sexuality

    Pernilla Jonsson Severson

    8 No Country for Men. Negotiating men’s rights activism in digital spaces

    Manolo Farci

    Part III Negotiating Politics and Identities

    9 "Hello my lovelies!": Conflicted feminisms and the neoliberalisation of Portuguese activist

    influencer practices

    Sofia P. Caldeira and Ana Flora Machado

    10 Digital sex work? Creating and selling explicit content in OnlyFans 

    Daniel Cardoso, Despina Chronaki and Cosimo Marco Scarcelli 

    11 Trans-exclusionary discourses on social media in Spain 

    Cilia Willem, Iolanda Tortajada and R. Lucas Platero 

    12 The rise of Bimbo TikTok: Digital sociality, postfeminism, and disidentificatory subjects

    AP Pierce


    Tonny Krijnen, PhD, is Associate Professor Media Studies in the Department of Media and Communication at the Erasmus University, Rotterdam. Her research interest lies in popular culture, morality, gender, television and qualitative research methods. She has published extensively on these topics, most notably in a co- authored volume (with Sofie Van Bauwel), Gender and Media: Representing, Producing, Consuming (2022, Routledge). Currently, she is the chair of the Popular Culture Working Group of the International Association of Media and Communication Research (IAMCR) and an active member of the Erasmus Research Centre for Media, Communication and Culture (ERMeCC).

    Paul G. Nixon has contributed chapters to many edited collections and has co- edited eleven previous collections, including Talking Bodies III: Transformations, Movements and Expression (with Michelle D. Ravenscroft, Bee Hughes and Charlotte Dann, 2021), Reshaping International Teaching and Learning in Higher Education (with V. P. Dennen and R. Rawal, 2021), Sex in the Digital Age (with I. K. Dusterhoft, 2018), Digital Media Use across the Lifecourse (with Rajash Rawal and Andreas Funk, 2016) and Gender and Sexuality in the Contemporary Media Landscape, a special edition of the Information Communication and Society journal (edited with Cosimo Marco Scarcelli and Tonny Krijnen), which was published online in 2021.

    Michelle D. Ravenscroft is currently undertaking doctoral study at Manchester Metropolitan University, researching the Portico Library’s collection and archives and nineteenth- century Manchester literature and identity. Michelle is a graduate of the University of Chester, where she studied English literature, education, and nineteenth- century literature and culture. Michelle is an educational consultant working on projects relating to personal and social education and development in the primary and secondary education sectors. She also delivers enrichment sessions in a North Wales primary school, and has recently co-edited Talking Bodies III: Transformations, Movements and Expression (with Bee Hughes, Charlotte Dann and Paul G. Nixon, University of Chester Press, 2021).

    Cosimo Marco Scarcelli, PhD, is Tenure Track Assistant Professor of Sociology of Culture and Communication at the Department of Philosophy, Sociology, Education and Applied Psychology, University of Padova (Italy). His research deals with digital media in relation to sexuality, gender, intimacy and young people. He was chair of the Gender, Sexuality and Communication Section of ECREA until 2021 and he is an editor of the Journal of Gender Studies and Media Education. He edited the book Gender and Sexuality in the European Media (Routledge, 2021, with Chronaki, De Vuyst and Baselga), and he was associate editor for The International Encyclopaedia of Gender, Media and Communication (Wiley, 2021; editor Karen Ross).