Free standard shipping on all orders
  • Visa
  • Master Card
  • American Express
  • Apple Pay
  • Google Pay
  • JCB

Identity Constructions in Bilingual Advertising: A Critical Analysis book cover

1st Edition

Identity Constructions in Bilingual Advertising A Critical Analysis

By Songqing Li Copyright 2019
218 Pages
by Routledge

218 Pages 55 B/W Illustrations
by Routledge

218 Pages 55 B/W Illustrations
by Routledge
Also available as eBook on:
This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English-speaking countries through a critical and interpretive lens. Instead of simply presuming the role of the English language may have in constructing identities within the multimodal advertisement, this book aims to explore... Read more

List of figures.  List of tables.  Acknowledgements  Chapter 1 Introduction: English, advertising and identity  Chapter 2 Theoretical preliminaries: ideology, practice and agency  Chapter 3 Towards critical research into identity constructions  Chapter 4 The critical-cognitive approach  Chapter 5 Chinese-English bilingual advertisements as data  Chapter 6 The construction of modern identity  Chapter 7 The representation of gender  Chapter 8 National identity of contemporary China  Chapter 9 Conclusions References.  Index

Biography

Songqing Li is Associate Professor of English Language and Applied Linguistics in the Department of English at Xi’an Jiaotong-Liverpool University, China. His research interests include bilingualism in mediascape and landscape, critical discourse analysis, English as a global language, language and globalization, as well as language and identity.

Add to Cart