Immersive Longform Storytelling: Media, Technology, Audience, 1st Edition (Paperback) book cover

Immersive Longform Storytelling

Media, Technology, Audience, 1st Edition

By David Dowling


208 pages

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pub: 2019-03-26
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A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resulting implications of its rise in popularity.

David O. Dowling argues that although developments in media technology have enabled the ascendance of nonfictional storytelling to new heights through new forms, it has done so at the peril of these intensely persuasive designs becoming deployed for commercial and political purposes. He shows how traditional boundaries separating genres and dividing editorial from advertising content have fallen with the rise of media hybridity, drawing attention to how the principle of an independent press can be reformulated for the digital ecosystem.

Immersive Longform Storytelling is a compelling examination of storytelling, covering multimedia features, on-demand documentary television, branded digital documentaries, interactive online documentaries, and podcasting. This book’s focus on both form and effect makes it a fascinating read for scholars and academics interested in storytelling and the rise of new media.

Table of Contents

Introduction 1. Multimedia Narratives: The 'Snow Fall' Revolution and Beyond 2. Social Media and the Online Reading Revival 3. On-Demand TV and the Binge Watching Revolution 4. Content Marketing’s Immersive Transmedia Storytelling 5. Audio Immersion: the Case of the Podcast 6. The Interactive Online Documentary: Origins and Emerging Production Practices 7. The 360/VR Documentary: Tech Industry and Sport Media Case Studies Conclusion: The Immersed Journalist

About the Author

David O. Dowling, Associate Professor in the School of Journalism & Mass Communication at the University of Iowa, is the author of seven books and numerous articles on publishing industries and the culture of media production. His work on digital media and journalism studies has appeared in such journals as Convergence, Genre, Digital Journalism, Digital Humanities Quarterly, and Journalism & Communication Monographs.

Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies
PERFORMING ARTS / Storytelling
SOCIAL SCIENCE / Media Studies