1st Edition

Immersive Longform Storytelling
Media, Technology, Audience

ISBN 9781138595422
Published March 26, 2019 by Routledge
216 Pages

USD $46.95

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Book Description

A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resulting implications of its rise in popularity.

David O. Dowling argues that although developments in media technology have enabled the ascendance of nonfictional storytelling to new heights through new forms, it has done so at the peril of these intensely persuasive designs becoming deployed for commercial and political purposes. He shows how traditional boundaries separating genres and dividing editorial from advertising content have fallen with the rise of media hybridity, drawing attention to how the principle of an independent press can be reformulated for the digital ecosystem.

Immersive Longform Storytelling is a compelling examination of storytelling, covering multimedia features, on-demand documentary television, branded digital documentaries, interactive online documentaries, and podcasting. This book’s focus on both form and effect makes it a fascinating read for scholars and academics interested in storytelling and the rise of new media.

Table of Contents

Introduction 1. Multimedia Narratives: The 'Snow Fall' Revolution and Beyond 2. Social Media and the Online Reading Revival 3. On-Demand TV and the Binge Watching Revolution 4. Content Marketing’s Immersive Transmedia Storytelling 5. Audio Immersion: the Case of the Podcast 6. The Interactive Online Documentary: Origins and Emerging Production Practices 7. The 360/VR Documentary: Tech Industry and Sport Media Case Studies Conclusion: The Immersed Journalist

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David O. Dowling, Associate Professor in the School of Journalism & Mass Communication at the University of Iowa, is the author of seven books and numerous articles on publishing industries and the culture of media production. His work on digital media and journalism studies has appeared in such journals as Convergence, Genre, Digital Journalism, Digital Humanities Quarterly, and Journalism & Communication Monographs.