1st Edition

Professional Web Video Plan, Produce, Distribute, Promote, and Monetize Quality Video

By Richard Harrington, Mark Weiser Copyright 2011
308 Pages 500 Color Illustrations
by Routledge

308 Pages
by Routledge

308 Pages
by Routledge

Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing,... Read more
1: Making Great Web Video; 2: Essential Preproduction; 3: Audio is Half Your Program; 4: Great Video Needs Great Lighting; 5: Videography for the Web; 6: Telling Your Story with Visuals; 7: Editing Considerations; 8: Encoding Video for the Web; 9: Understanding Flash Video; 10: Podcasting and RSS Essentials; 11: Hosting Web Video; 12: Promoting Your Video; 13: Monetizing Your Video

Biography

A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management.
Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.