1st Edition
Impact A Complete Guide to Creating a User Research Practice at Your Organization
Introduction
Part 1: What Is a Research Practice
Chapter 1: What Is a Research Practice
Chapter 2: Why Is a Research Practice Important
Chapter 3: Connecting Research to Business
Part 2: Reflect on the Current State
Chapter 4: Viewing Stakeholders as Users
Chapter 5: Assess the Current User Research Maturity
Part 3: Set Up Operations and a Framework
Chapter 6: Set Up Core Research Operations
Chapter 7: Create a Research Framework
Part 4: Define Your Playbook
Chapter 8: Introduction to the Five Phases
Chapter 9: Phase One: Problem Discovery
Chapter 10: Phase two: Problem Definition
Chapter 11: Phase Three: Solution Design and Refinement
Chapter 12: Phase Four: Testing and Execution
Chapter 13: Phase Five: Maintain and Iterate
Part 5: Methodology Breakdown
Chapter 14: Problem Discovery Methods
Chapter 15: Problem Definition Methods
Chapter 16: Solution Design and Refinement Methods
Chapter 17: Testing and Execution Methods
Chapter 18: Monitor and Iterate Methods
Chapter 19: Bonus: Uncommon Methods
Part 6: Analysis and Synthesis Breakdown
Chapter 20: Demystifying the Synthesis Process
Chapter 21: Running Synthesis Sessions
Chapter 22: An Analysis and Synthesis Process for Generative Research
Chapter 23: Writing Insights and Recommendations
Part 7: Creating Effective and Realistic Deliverables and Outcomes
Chapter 24: Writing Reports
Chapter 25: Using the Pyramid Principle
Chapter 26: Session Summaries
Chapter 27: Research Newsletters
Chapter 28: Personas
Chapter 29: Ecosystem Maps
Chapter 30: UX Scorecard
Part 8: Activating your User Research
Chapter 31: Bring Your Insights to Life
Part 9: Juggling It All
Chapter 32: Using AI as a Thought Partner
Chapter 33: Democratizing User Research
Chapter 34: Time Management
Chapter 35: Navigating Burnout
Part 10: Test and Iterate
Chapter 36: Feedback and Iteration
Biography
Nikki Anderson, founder of User Research Strategist, helps user researchers become strategic decision-makers through her Substack, podcast, and speaking engagements. Known for transparency and actionable insights, she’s shaping the future of research while chasing waves and geeking out over Pokémon.
